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Posted by willcritchlow You can make all the tweaks and changes in the world, but how do you know they're the best choice for the site you're working on? Without data to support your hypotheses, it's hard to say. In this week's edition of Whiteboard Friday, Will Critchlow explains a bit about what A/B testing for SEO entails and describes some of the surprising results he's seen that prove you can't always trust your instinct in our industry. Click on the whiteboard image above to open a high-resolution version in a new tab! Video Transcription Hi, everyone. Welcome to another British Whiteboard Friday. My name is Will Critchlow. I'm the founder and CEO at Distilled. At Distilled, one of the things that we've been working on recently is building an SEO A/B testing platform. It's called the ODN, the Optimization Delivery Network. We're now deployed on a bunch of big sites, and we've been running these SEO A/B tests for a little while. I

Posted by willcritchlow You can make all the tweaks and changes in the world, but how do you know they're the best choice for the site you're working on? Without data to support your hypotheses, it's hard to say. In this week's edition of Whiteboard Friday, Will Critchlow explains a bit about what A/B testing for SEO entails and describes some of the surprising results he's seen that prove you can't always trust your instinct in our industry. Click on the whiteboard image above to open a high-resolution version in a new tab! Video Transcription Hi, everyone. Welcome to another British Whiteboard Friday. My name is Will Critchlow. I'm the founder and CEO at Distilled. At Distilled, one of the things that we've been working on recently is building an SEO A/B testing platform. It's called the ODN, the Optimization Delivery Network. We're now deployed on a bunch of big sites, and we've been running these SEO A/B tests for a little while. I

Posted by Alan_Coleman The latest Wolfgang E-Commerce Report is now live . This study gives a comprehensive view of the state of digital marketing in retail and travel, allowing digital marketers to benchmark their 2018 performance and plan their 2019 strategy. The study analyzes over 250 million website sessions and more than €500 million in online revenue. Google Analytics, new Facebook Analytics reports, and online surveys are used to glean insights. Revenue volume correlations One of the unique features of the study is its conversion correlation. All website metrics featured in the study are correlated with conversion success to reveal what the most successful websites do differently. This year we've uncovered our strongest success correlation ever at 0.67! Just to give that figure context: normally, 0.2 is worth talking about and 0.3 is noteworthy. Not only is this correlation with success very strong, the insight itself is highly actionable and can become a pillar of you

Posted by Alan_Coleman The latest Wolfgang E-Commerce Report is now live . This study gives a comprehensive view of the state of digital marketing in retail and travel, allowing digital marketers to benchmark their 2018 performance and plan their 2019 strategy. The study analyzes over 250 million website sessions and more than €500 million in online revenue. Google Analytics, new Facebook Analytics reports, and online surveys are used to glean insights. Revenue volume correlations One of the unique features of the study is its conversion correlation. All website metrics featured in the study are correlated with conversion success to reveal what the most successful websites do differently. This year we've uncovered our strongest success correlation ever at 0.67! Just to give that figure context: normally, 0.2 is worth talking about and 0.3 is noteworthy. Not only is this correlation with success very strong, the insight itself is highly actionable and can become a pillar of you

Posted by KameronJenkins Are your clients your allies in SEO, or are they passive spectators? Could they even be inadvertently working against you? A better understanding of expectations, goals, and strategy by everyone involved can improve your client relations, provide extra clarity, and reduce the number of times you're asked to "just SEO a site." In today's Whiteboard Friday, Kameron Jenkins outlines tactics you should know for getting clients and bosses excited about the SEO journey, as well as the risks involved in passivity. Click on the whiteboard image above to open a high-resolution version in a new tab! Video Transcription Hey, everyone, and welcome to this week's edition of Whiteboard Friday. I am Kameron Jenkins, and I'm the SEO Wordsmith here at Moz. Today I'm going to be talking with you about how to turn your clients from spectators, passive spectators to someone who is proactively interested and an ally in your SEO journey. So if

Posted by John.Michael123 Link building is probably one of the most challenging pieces of your SEO efforts. Add multiple clients to the mix, and managing the link outreach process gets even tricker. When you’re in the thick of several outreach campaigns, it’s hard to know where to focus your efforts and which tactics will bring you the most return on your time and resources. Three common questions are critical to understand at any point in your link campaign: Do you need more link prospects? Do you need to revise your email templates? Do you need to follow up with prospects? Without a proven way to analyze these questions, your link building efforts won’t be as efficient as they could be. We put together a Google Sheets template to help you better manage your link building campaigns. The beauty of this template is that it allows for customization to better fit your workflow. You'll want to make a copy to get started with your own version. Our link building workflow We&#

Posted by MiriamEllis Change is the only constant in local SEO. As your local brand or local search marketing agency grows, you’ll be onboarding new hires. Whether they’re novices or adepts, they’ll need to keep up with continuous industry developments in order to make agile contributions to team strategy. Particularly if local SEO is new to someone, it saves training time if you can fast-track them on who to follow for the best news and analysis. This guide serves as a blueprint for that very purpose. And even if you’re an old hand in the local SEM industry, you may find some sources here you’ve been overlooking that could add richness and depth to your ongoing education. Two quick notes on what and how I’ve chosen: As the author of both of Moz’s newsletters (the Moz Top 10 and the Moz Local Top 7 ), I read an inordinate amount of SEO and local SEO content, but I could have missed your work . The list that follows represents my own, personal slate of the resources that have tau

Posted by MiriamEllis Change is the only constant in local SEO. As your local brand or local search marketing agency grows, you’ll be onboarding new hires. Whether they’re novices or adepts, they’ll need to keep up with continuous industry developments in order to make agile contributions to team strategy. Particularly if local SEO is new to someone, it saves training time if you can fast-track them on who to follow for the best news and analysis. This guide serves as a blueprint for that very purpose. And even if you’re an old hand in the local SEM industry, you may find some sources here you’ve been overlooking that could add richness and depth to your ongoing education. Two quick notes on what and how I’ve chosen: As the author of both of Moz’s newsletters (the Moz Top 10 and the Moz Local Top 7 ), I read an inordinate amount of SEO and local SEO content, but I could have missed your work . The list that follows represents my own, personal slate of the resources that have tau