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All About Fraggles (Fragment + Handle) - Whiteboard Friday

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Posted by Suzzicks What are "fraggles" in SEO and how do they relate to mobile-first indexing, entities, the Knowledge Graph, and your day-to-day work? In this glimpse into her 2019 MozCon talk , Cindy Krum explains everything you need to understand about fraggles in this edition of Whiteboard Friday. Click on the whiteboard image above to open a high resolution version in a new tab! Video Transcription Hi, Moz fans. My name is Cindy Krum, and I'm the CEO of MobileMoxie , based in Denver, Colorado. We do mobile SEO and ASO consulting. I'm here in Seattle, speaking at MozCon, but also recording this Whiteboard Friday for you today, and we are talking about fraggles. So fraggles are obviously a name that I'm borrowing from Jim Henson, who created "Fraggle Rock." But it's a combination of words. It's a combination of fragment and handle . I talk about fraggles as a new way or a new element or thing that Google is indexing. Fraggle

All About Fraggles (Fragment + Handle) - Whiteboard Friday

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Posted by Suzzicks What are "fraggles" in SEO and how do they relate to mobile-first indexing, entities, the Knowledge Graph, and your day-to-day work? In this glimpse into her 2019 MozCon talk , Cindy Krum explains everything you need to understand about fraggles in this edition of Whiteboard Friday. Click on the whiteboard image above to open a high resolution version in a new tab! Video Transcription Hi, Moz fans. My name is Cindy Krum, and I'm the CEO of MobileMoxie , based in Denver, Colorado. We do mobile SEO and ASO consulting. I'm here in Seattle, speaking at MozCon, but also recording this Whiteboard Friday for you today, and we are talking about fraggles. So fraggles are obviously a name that I'm borrowing from Jim Henson, who created "Fraggle Rock." But it's a combination of words. It's a combination of fragment and handle . I talk about fraggles as a new way or a new element or thing that Google is indexing. Fraggle

The Practical Guide to Finding Anyone's Email Address

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Posted by David_Farkas In link building, few things are more frustrating than finding the perfect link opportunity but being completely unable to find a contact email address. It’s probably happened to you — if you’re trying to build links or do any sort of outreach, it almost always entails sending out a fairly significant amount of emails. There are plenty of good articles out there about building relationships within the context of link building, but it’s hard to build relationships when you can’t even find a contact email address. So, for today, I want to focus on how you can become better at finding those important email addresses. Link builders spend a lot of time just trying to find contact info, and it’s often a frustrating process, just because sussing out email addresses can indeed be quite difficult. The site you’re targeting might not even have a contact page in the first place. Or, if the site does have a contact page, it might only display a generic email address. And

The Practical Guide to Finding Anyone's Email Address

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Posted by David_Farkas In link building, few things are more frustrating than finding the perfect link opportunity but being completely unable to find a contact email address. It’s probably happened to you — if you’re trying to build links or do any sort of outreach, it almost always entails sending out a fairly significant amount of emails. There are plenty of good articles out there about building relationships within the context of link building, but it’s hard to build relationships when you can’t even find a contact email address. So, for today, I want to focus on how you can become better at finding those important email addresses. Link builders spend a lot of time just trying to find contact info, and it’s often a frustrating process, just because sussing out email addresses can indeed be quite difficult. The site you’re targeting might not even have a contact page in the first place. Or, if the site does have a contact page, it might only display a generic email address. And

App Store SEO: How to Diagnose a Drop in Traffic & Win It Back

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Posted by Joel.Mesherghi For some organizations, mobile apps can be an important means to capturing new leads and customers, so it can be alarming when you notice your app visits are declining. However, while there is content on how to optimize your app, otherwise known as ASO (App Store Optimization), there is little information out there on the steps required to diagnose a drop in app visits. Although there are overlaps with traditional search, there are unique factors that play a role in app store visibility. The aim of this blog is to give you a solid foundation when trying to investigate a drop in app store visits and then we’ll go through some quick fire opportunities to win that traffic back. We’ll go through the process of investigating why your app traffic declined, including: Identifying potential external factors Identifying the type of keywords that dropped in visits Analyzing app user engagement metrics And we’ll go through some ways to help you win traffic back

Better Content Through NLP (Natural Language Processing) - Whiteboard Friday

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Posted by RuthBurrReedy Gone are the days of optimizing content solely for search engines. For modern SEO, your content needs to please both robots  and humans. But how do you know that what you're writing can check the boxes for both man and machine? In today's Whiteboard Friday, Ruth Burr Reedy focuses on part of her recent MozCon 2019 talk and teaches us all about how Google uses NLP (natural language processing) to truly understand content, plus how you can harness that knowledge to better optimize what you write for people and bots alike. Click on the whiteboard image above to open a high resolution version in a new tab! Video Transcription Howdy, Moz fans. I'm Ruth Burr Reedy, and I am the Vice President of Strategy at UpBuild, a boutique technical marketing agency specializing in technical SEO and advanced web analytics. I recently spoke at MozCon on a basic framework for SEO and approaching changes to our industry that thinks about SEO in the light of