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MozCon is back in person for 2022! From networking with your peers to hearing from industry leaders, there are benefits a-plenty to attending conferences. You know that. Your peers know that. But how do you persuade the powers-that-be (aka your boss) that sending you is beneficial for your business? Don’t worry, we’ve got a plan. (And if you want to skip ahead to the letter template, here it is!) Copy the template How to make the case Business competition is fiercer than ever. Only those who are able to shift tactics with the changing tides of marketing will be able to come out on top. And that’s exactly what MozCon is going to help you do. Covering everything a growing marketer needs for a well-balanced marketing diet (SEO, content, strategy, growth), MozCon delivers top-notch talks from hand-selected speakers over three insightful days in July. There's so much in store for you this year. Here’s just a sampling of what you can expect at this year’s MozCon: Speakers and cont

MozCon is back in person for 2022! From networking with your peers to hearing from industry leaders, there are benefits a-plenty to attending conferences. You know that. Your peers know that. But how do you persuade the powers-that-be (aka your boss) that sending you is beneficial for your business? Don’t worry, we’ve got a plan. (And if you want to skip ahead to the letter template, here it is!) Copy the template How to make the case Business competition is fiercer than ever. Only those who are able to shift tactics with the changing tides of marketing will be able to come out on top. And that’s exactly what MozCon is going to help you do. Covering everything a growing marketer needs for a well-balanced marketing diet (SEO, content, strategy, growth), MozCon delivers top-notch talks from hand-selected speakers over three insightful days in July. There's so much in store for you this year. Here’s just a sampling of what you can expect at this year’s MozCon: Speakers and cont

Have you been waiting on the edge of your seat for MozCon to start rolling out the lineup of speakers? Well, my friend, today’s the day so hold on tight! We’re thrilled to announce the first 15 extraordinary speakers that will be taking the MozCon 2022 stage in Seattle this July (in alphabetical order). Meet the speakers Amalia Fowler (she/her) Founder, Good AF Consulting @AmaliaEFowler Amalia is the Founder of Good AF Consulting, a Vancouver, BC consulting firm where she helps companies build great marketing teams. She's also a marketing instructor at the British Columbia Institute of Technology and creator of The Wholehearted Manager, a newsletter for people who believe in leading with their heart, and that all employees deserve a safe space to work. Amalia has been in search marketing for eight years, with her work focused on helping businesses understand marketing strategy, mentoring new marketers, building exceptional marketing teams and advocating for more ethical an

Have you been waiting on the edge of your seat for MozCon to start rolling out the lineup of speakers? Well, my friend, today’s the day so hold on tight! We’re thrilled to announce the first 15 extraordinary speakers that will be taking the MozCon 2022 stage in Seattle this July (in alphabetical order). Meet the speakers Amalia Fowler (she/her) Founder, Good AF Consulting @AmaliaEFowler Amalia is the Founder of Good AF Consulting, a Vancouver, BC consulting firm where she helps companies build great marketing teams. She's also a marketing instructor at the British Columbia Institute of Technology and creator of The Wholehearted Manager, a newsletter for people who believe in leading with their heart, and that all employees deserve a safe space to work. Amalia has been in search marketing for eight years, with her work focused on helping businesses understand marketing strategy, mentoring new marketers, building exceptional marketing teams and advocating for more ethical an

We’re developing a brand-new SEO guide for you — The Professional’s Guide to SEO , designed as your next-step resource once you’re comfortable with the baseline provided by the Beginner’s Guide to SEO . When we think of link building, one of the first people we think of is our friend Paddy Moogan at Aira , the architect of the Beginner’s Guide to Link Building , MozCon alumni speaker , and industry thought leader. That’s why we’re jazzed to announce that the link building chapter of our upcoming Professional’s Guide to SEO is authored by none other than the fine folks at Aira. And today we’re sharing an excerpt of that very chapter. Dive in for a glimpse at our newest guide, and as always, give us a shout on Twitter if you have any thoughts or recommendations — we love hearing from you! Link Building & Link Earning Tactics Measuring link building In this section, we explore approaches to measuring links and understanding which ones may make the biggest difference to traffic

We’re developing a brand-new SEO guide for you — The Professional’s Guide to SEO , designed as your next-step resource once you’re comfortable with the baseline provided by the Beginner’s Guide to SEO . When we think of link building, one of the first people we think of is our friend Paddy Moogan at Aira , the architect of the Beginner’s Guide to Link Building , MozCon alumni speaker , and industry thought leader. That’s why we’re jazzed to announce that the link building chapter of our upcoming Professional’s Guide to SEO is authored by none other than the fine folks at Aira. And today we’re sharing an excerpt of that very chapter. Dive in for a glimpse at our newest guide, and as always, give us a shout on Twitter if you have any thoughts or recommendations — we love hearing from you! Link Building & Link Earning Tactics Measuring link building In this section, we explore approaches to measuring links and understanding which ones may make the biggest difference to traffic

The promised page experience updates from Google that caused such a stir last year are far from being done, so Tom takes a look at where we are now and what happens next for the algorithm’s infamous Core Web Vitals. Click on the whiteboard image above to open a high resolution version in a new tab! Video Transcription Happy Friday, Moz fans, and welcome to another Whiteboard Friday. This week's video is about Core Web Vitals. Before you immediately pull that or pause the video, press Back, something like that, no, we haven't got stuck in time. This isn't a video from 2020. This is looking forwards. I'm not going to cover what the basic metrics are or how they work, that kind of thing in this video. There is a very good Whiteboard Friday about a year ago from Cyrus about all of those things, which hopefully will be linked below. What this video is going to be looking at is where we are now and what happens next, because the page experience updates from Google

The promised page experience updates from Google that caused such a stir last year are far from being done, so Tom takes a look at where we are now and what happens next for the algorithm’s infamous Core Web Vitals. Click on the whiteboard image above to open a high resolution version in a new tab! Video Transcription Happy Friday, Moz fans, and welcome to another Whiteboard Friday. This week's video is about Core Web Vitals. Before you immediately pull that or pause the video, press Back, something like that, no, we haven't got stuck in time. This isn't a video from 2020. This is looking forwards. I'm not going to cover what the basic metrics are or how they work, that kind of thing in this video. There is a very good Whiteboard Friday about a year ago from Cyrus about all of those things, which hopefully will be linked below. What this video is going to be looking at is where we are now and what happens next, because the page experience updates from Google

There are 3.5 billion searches on Google every day , and 84% of people use Google at least three times per day to search for information. When there is a search query on Google, Google Ads runs a quick auction to determine which ads will show for that search query, and what the ad positions should be. This ad auction is repeated every time an ad is eligible to appear for a search term out of the billions searched each day. To determine if an ad is eligible to be shown in the Google search results, and what the position of the ad will be, Google uses a value called Ad Rank. If an ad does not meet the Ad Rank thresholds, it will not be shown. Ad Rank also determines the CPC (cost per click) that the advertiser pays for a click on their ad. In this post, I cover the main factors that are used by Google to determine the Ad Rank of an ad during the auction, and what those factors mean for your ad strategy. Understanding the Google Ads auction How the Google Ads auction works When a u

There are 3.5 billion searches on Google every day , and 84% of people use Google at least three times per day to search for information. When there is a search query on Google, Google Ads runs a quick auction to determine which ads will show for that search query, and what the ad positions should be. This ad auction is repeated every time an ad is eligible to appear for a search term out of the billions searched each day. To determine if an ad is eligible to be shown in the Google search results, and what the position of the ad will be, Google uses a value called Ad Rank. If an ad does not meet the Ad Rank thresholds, it will not be shown. Ad Rank also determines the CPC (cost per click) that the advertiser pays for a click on their ad. In this post, I cover the main factors that are used by Google to determine the Ad Rank of an ad during the auction, and what those factors mean for your ad strategy. Understanding the Google Ads auction How the Google Ads auction works When a u