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Posted by Greg_Gifford While Google Posts aren’t a ranking factor, they can still be an incredibly effective resource for increasing local business conversions — when used correctly. This week’s Whiteboard Friday host, Greg Gifford, shows you how to put your best post forward. Click on the whiteboard image above to open a high resolution version in a new tab! Video Transcription Howdy, Moz fans. Welcome to another edition of Whiteboard Fridays. I'm Greg Gifford, the Vice President of Search at SearchLab, a boutique digital marketing agency specializing in local SEO and paid search. I'm here today to talk about— you guessed it — Google Posts , the feature on Google My Business that lets you post interesting and attractive things to attract potential customers. The importance of Google My Business Mike Blumenthal said it first. Your Google My Business listing is your new homepage. Then we all kind of stole it, and everybody says it now. But it's totally true. It

Posted by Greg_Gifford While Google Posts aren’t a ranking factor, they can still be an incredibly effective resource for increasing local business conversions — when used correctly. This week’s Whiteboard Friday host, Greg Gifford, shows you how to put your best post forward. Click on the whiteboard image above to open a high resolution version in a new tab! Video Transcription Howdy, Moz fans. Welcome to another edition of Whiteboard Fridays. I'm Greg Gifford, the Vice President of Search at SearchLab, a boutique digital marketing agency specializing in local SEO and paid search. I'm here today to talk about— you guessed it — Google Posts , the feature on Google My Business that lets you post interesting and attractive things to attract potential customers. The importance of Google My Business Mike Blumenthal said it first. Your Google My Business listing is your new homepage. Then we all kind of stole it, and everybody says it now. But it's totally true. It

Posted by stewartfussell Generation Z's behaviors differ from the cohorts that came before it, creating a new challenge for businesses marketing to consumers within it. Gen Z's presence is also growing in the marketing industry itself and, as such, learning how to work with and appeal to these young people is a critical step to take sooner rather than later.  Who is Generation Z? Social media stars might be the first people who come to mind when you think of Gen Z (also affectionately called Zoomers), but this age group is more than just TikTokers and YouTubers. Although the purported birth years of this generation vary across different sources, Pew Research refers to them as individuals born from 1997 and onward . With that in mind, it may come as a surprise that these Americans now make up about 28.7% of the total population . For context, Baby Boomers now account for a smaller proportion of just 21.8%, and Millennials around 22%. Even more shocking than these statistics

Posted by stewartfussell Generation Z's behaviors differ from the cohorts that came before it, creating a new challenge for businesses marketing to consumers within it. Gen Z's presence is also growing in the marketing industry itself and, as such, learning how to work with and appeal to these young people is a critical step to take sooner rather than later.  Who is Generation Z? Social media stars might be the first people who come to mind when you think of Gen Z (also affectionately called Zoomers), but this age group is more than just TikTokers and YouTubers. Although the purported birth years of this generation vary across different sources, Pew Research refers to them as individuals born from 1997 and onward . With that in mind, it may come as a surprise that these Americans now make up about 28.7% of the total population . For context, Baby Boomers now account for a smaller proportion of just 21.8%, and Millennials around 22%. Even more shocking than these statistics

Posted by OeuyownK As a Senior Analytics Strategist working at an agency with clients across industries, I’ve seen wildly contrasting performance throughout the pandemic. Certain online retailers and auto sites were far surpassing any historical performance, while others had to cut back budgets significantly. The variances in revenue performances also empirically correlated with time frames when the public received more support, in the form of stimulus checks. My team at Portent conducted the study detailed below to verify our hypotheses that the pandemic caused revenue increases in online retailers and auto industries, and that those spikes correlated with stimulus distributions. We discovered a few specific factors that increased the probability of confirming our hypothesis along the way. “Unprecedented” has undoubtedly been the word of the year, and it’s touched all aspects of life and business. There have been changes in consumer behavior across all industries — we’ve unfortunat

Posted by OeuyownK As a Senior Analytics Strategist working at an agency with clients across industries, I’ve seen wildly contrasting performance throughout the pandemic. Certain online retailers and auto sites were far surpassing any historical performance, while others had to cut back budgets significantly. The variances in revenue performances also empirically correlated with time frames when the public received more support, in the form of stimulus checks. My team at Portent conducted the study detailed below to verify our hypotheses that the pandemic caused revenue increases in online retailers and auto industries, and that those spikes correlated with stimulus distributions. We discovered a few specific factors that increased the probability of confirming our hypothesis along the way. “Unprecedented” has undoubtedly been the word of the year, and it’s touched all aspects of life and business. There have been changes in consumer behavior across all industries — we’ve unfortunat

Posted by CrystalontheWeb Structured data is one of the most effective ways to increase the visibility of your website content and increase the sustainability of your SEO as Google implements regular updates to the SERP environment. Over the last five years, many of Google’s most game-changing SERP features have been driven by the use of structured data from across the web. Google for Jobs, Google Shopping, featured snippets, how-to instructions, recipe cards, knowledge panels, and other rich snippets all serve content from sites with structured data. So, when we think about how small and medium-sized enterprises (SMEs) can compete in today's ever-evolving SERP landscape, time and time again, well-implemented structured data is what makes the difference. In this blog I’ll explain the following: What is structured data? Why should SMEs prioritize structured data implementation? How do you identify which structured data is best for your SEO strategy? Strategies for adding sch