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If you know Moz, you know the Beginner’s Guide to SEO . It’s the resource marketers the world over have used to learn SEO and get a taste for its potential and power. And while we offer a delectable buffet of guides in our content smörgåsbord, there hasn’t been one comprehensive resource to serve as a follow-up for those who’ve mastered the beginner level. That’s why we’ve developed the Professional’s Guide to SEO : a guide that will help folks take the next step, preparing them with all the baseline knowledge they need to practice SEO in a professional capacity. Over the coming weeks, we’ll be sharing chapters and/or chapter excerpts here on the blog, with the full guide releasing at the end. Yes, we want to whet your appetite, but we’d also love to hear your feedback — if there’s something you know in your heart of hearts we should cover, get at us on Twitter ( @moz ) and let us know! First up, we’re sharing a portion of our chapter on advanced SEO strategy. Brought to you by the

If you know Moz, you know the Beginner’s Guide to SEO . It’s the resource marketers the world over have used to learn SEO and get a taste for its potential and power. And while we offer a delectable buffet of guides in our content smörgåsbord, there hasn’t been one comprehensive resource to serve as a follow-up for those who’ve mastered the beginner level. That’s why we’ve developed the Professional’s Guide to SEO : a guide that will help folks take the next step, preparing them with all the baseline knowledge they need to practice SEO in a professional capacity. Over the coming weeks, we’ll be sharing chapters and/or chapter excerpts here on the blog, with the full guide releasing at the end. Yes, we want to whet your appetite, but we’d also love to hear your feedback — if there’s something you know in your heart of hearts we should cover, get at us on Twitter ( @moz ) and let us know! First up, we’re sharing a portion of our chapter on advanced SEO strategy. Brought to you by the

Last year was an incredible year for Core Updates , and for changes to how SEOs improve page quality for users. Moving forward, we can expect to see increased diversification of SERPs, led by developments in Google’s algorithms, and new features from tools like Google Lens . These developments will change how we manage our SEO now and in the future. Multimedia first Why should you consider a multimedia-first SEO strategy? MUM is the latest in Google’s suite of super-powerful algorithms, which help them to understand information in new and different ways. It runs alongside BERT , but it's actually much more powerful than BERT. MUM stands for “multitask unified model”, and not only does it process natural language, but it does so in over 75 languages — and counting. It's also able to process text and images with a similar quality, and is increasing its ability to process video and audio in the near future. This means we’re likely to see the impact of this in the SERPs, speci

Last year was an incredible year for Core Updates , and for changes to how SEOs improve page quality for users. Moving forward, we can expect to see increased diversification of SERPs, led by developments in Google’s algorithms, and new features from tools like Google Lens . These developments will change how we manage our SEO now and in the future. Multimedia first Why should you consider a multimedia-first SEO strategy? MUM is the latest in Google’s suite of super-powerful algorithms, which help them to understand information in new and different ways. It runs alongside BERT , but it's actually much more powerful than BERT. MUM stands for “multitask unified model”, and not only does it process natural language, but it does so in over 75 languages — and counting. It's also able to process text and images with a similar quality, and is increasing its ability to process video and audio in the near future. This means we’re likely to see the impact of this in the SERPs, speci

 A trend we’ve been noticing at Go Fish Digital is that more and more of our clients have been using the Shopify platform. While we initially thought this was just a coincidence, we can see that the data tells a different story: The Shopify platform has been steadily rising in popularity throughout the years. Looking at BuiltWith usage statistics, we can see that usage of the CMS has more than doubled since October 2017. Currently, 4.24 of the top 10,000 sites and 3.02% of the top 100,000 are using Shopify. Since we’ve worked with a good amount of Shopify stores, we wanted to share our process for common SEO improvements we help our clients with. The guide below should outline some common adjustments we make on Shopify stores. What is Shopify SEO? Shopify SEO is a set of  SEO adjustments that are unique to the Shopify platform. While Shopify stores come with some useful things for SEO, such as a blog and the ability to redirect, it can also create SEO issues such as duplicate c

 A trend we’ve been noticing at Go Fish Digital is that more and more of our clients have been using the Shopify platform. While we initially thought this was just a coincidence, we can see that the data tells a different story: The Shopify platform has been steadily rising in popularity throughout the years. Looking at BuiltWith usage statistics, we can see that usage of the CMS has more than doubled since October 2017. Currently, 4.24 of the top 10,000 sites and 3.02% of the top 100,000 are using Shopify. Since we’ve worked with a good amount of Shopify stores, we wanted to share our process for common SEO improvements we help our clients with. The guide below should outline some common adjustments we make on Shopify stores. What is Shopify SEO? Shopify SEO is a set of  SEO adjustments that are unique to the Shopify platform. While Shopify stores come with some useful things for SEO, such as a blog and the ability to redirect, it can also create SEO issues such as duplicate c