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Posted by BritneyMuller It's a brand-new decade, rich with all the promise of a fresh start and new beginnings. But does that mean you should be doing anything different with regards to your SEO? In this Whiteboard Friday, our Senior SEO Scientist Britney Muller offers a seventeen-point checklist of things you ought to keep in mind for executing on modern, effective SEO. You'll encounter both old favorites (optimizing title tags, anyone?) and cutting-edge ideas to power your search strategy from this year on into the future. Click on the whiteboard image above to open a high resolution version in a new tab! Video Transcription Hey, Moz fans. Welcome to another edition of Whiteboard Friday. Today we are talking about SEO in 2020. What does that look like? How have things changed? Do we need to be optimizing for favicons and BERT ? We definitely don't. But here are some of the things that I feel we should be keeping an eye on.  ☑ Cover your bases with foundati

Posted by BritneyMuller It's a brand-new decade, rich with all the promise of a fresh start and new beginnings. But does that mean you should be doing anything different with regards to your SEO? In this Whiteboard Friday, our Senior SEO Scientist Britney Muller offers a seventeen-point checklist of things you ought to keep in mind for executing on modern, effective SEO. You'll encounter both old favorites (optimizing title tags, anyone?) and cutting-edge ideas to power your search strategy from this year on into the future. Click on the whiteboard image above to open a high resolution version in a new tab! Video Transcription Hey, Moz fans. Welcome to another edition of Whiteboard Friday. Today we are talking about SEO in 2020. What does that look like? How have things changed? Do we need to be optimizing for favicons and BERT ? We definitely don't. But here are some of the things that I feel we should be keeping an eye on.  ☑ Cover your bases with foundati

Posted by Dr-Pete On January 13th, MozCast measured significant algorithm flux lasting about three days (the dotted line shows the 30-day average prior to the 13th, which is consistent with historical averages) ... That same day, Google announced the release of a core update dubbed the January 2020 Core Update (in line with their recent naming conventions) ... On January 16th, Google announced the update was "mostly done," aligning fairly well with the measured temperatures in the graph above. Temperatures settled down after the three-day spike ... It appears that the dust has mostly settled on the January 2020 Core Update. Interpreting core updates can be challenging, but are there any takeaways we can gather from the data? How does it compare to other updates? How did the January 2020 Core Update stack up against recent core updates? The chart below shows the previous four named core updates, back to August 2018 (AKA "Medic") ... While the January 202

Posted by Dr-Pete On January 13th, MozCast measured significant algorithm flux lasting about three days (the dotted line shows the 30-day average prior to the 13th, which is consistent with historical averages) ... That same day, Google announced the release of a core update dubbed the January 2020 Core Update (in line with their recent naming conventions) ... On January 16th, Google announced the update was "mostly done," aligning fairly well with the measured temperatures in the graph above. Temperatures settled down after the three-day spike ... It appears that the dust has mostly settled on the January 2020 Core Update. Interpreting core updates can be challenging, but are there any takeaways we can gather from the data? How does it compare to other updates? How did the January 2020 Core Update stack up against recent core updates? The chart below shows the previous four named core updates, back to August 2018 (AKA "Medic") ... While the January 202

Posted by brodieclarkconsulting I recently finished a project where I was tasked to investigate why a site (that receives over one million organic visits per month) does not rank for any featured snippets. This is obviously an alarming situation, since ~15% of all result pages, according to the MozCast , have a featured snippet as a SERP feature. The project was passed on to me by an industry friend. I’ve done a lot of research on featured snippets in the past. I rarely do once-off projects, but this one really caught my attention. I was determined to figure out what issue was impacting the site. In this post, I detail my methodology for the project that I delivered, along with key takeaways for my client and others who might be faced with a similar situation. But before I dive deep into my analysis: this post does NOT have a fairy-tale ending. I wasn’t able to unclog a drain that resulted in thousands of new visitors. I did, however, deliver massive amounts of closure for my clie

Posted by brodieclarkconsulting I recently finished a project where I was tasked to investigate why a site (that receives over one million organic visits per month) does not rank for any featured snippets. This is obviously an alarming situation, since ~15% of all result pages, according to the MozCast , have a featured snippet as a SERP feature. The project was passed on to me by an industry friend. I’ve done a lot of research on featured snippets in the past. I rarely do once-off projects, but this one really caught my attention. I was determined to figure out what issue was impacting the site. In this post, I detail my methodology for the project that I delivered, along with key takeaways for my client and others who might be faced with a similar situation. But before I dive deep into my analysis: this post does NOT have a fairy-tale ending. I wasn’t able to unclog a drain that resulted in thousands of new visitors. I did, however, deliver massive amounts of closure for my clie

Posted by Matthew_Edgar When it comes to the forms your site visitors are using, you need to go beyond completions — it's important to understand how people are interacting with them, where the strengths lie and what errors might be complicating the experience. In this edition of Whiteboard Friday, Matthew Edgar takes you through in-depth form tracking in Google Analytics.  Click on the whiteboard image above to open a high resolution version in a new tab! Video Transcription Howdy, Moz fans. My name is Matthew Edgar. Welcome to another edition of Whiteboard Friday. I am an analytics consultant at Elementive , and in this Whiteboard Friday what I want to talk to you about are new ways that we can really start tracking how people are interacting with our forms. I'm going to assume that all of you who have a form on your website are already tracking it in some way. You're looking at goal completions on the form, you're measuring how many people arrived on th

Posted by Matthew_Edgar When it comes to the forms your site visitors are using, you need to go beyond completions — it's important to understand how people are interacting with them, where the strengths lie and what errors might be complicating the experience. In this edition of Whiteboard Friday, Matthew Edgar takes you through in-depth form tracking in Google Analytics.  Click on the whiteboard image above to open a high resolution version in a new tab! Video Transcription Howdy, Moz fans. My name is Matthew Edgar. Welcome to another edition of Whiteboard Friday. I am an analytics consultant at Elementive , and in this Whiteboard Friday what I want to talk to you about are new ways that we can really start tracking how people are interacting with our forms. I'm going to assume that all of you who have a form on your website are already tracking it in some way. You're looking at goal completions on the form, you're measuring how many people arrived on th