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In July of this year, Dr. Peter J. Meyers and I published a report analyzing an element of Google’s local results we termed “local pack headers” . About a month after publication, members of the local SEO community, like Colan Nielsen , began noticing that the extraordinary diversity of headings we had captured had suddenly diminished: Today, I’m doing a quick follow-up to the manual portion of our earlier study in an effort to quantify and illustrate this abrupt alteration. A total sea change in local pack headers Between July and November of 2022, 83% of our previously-queried local pack headers underwent a complete transformation of nomenclature. Only 17% of the local pack headers were still worded the same way in autumn as they had been in the summertime. Here is a small set of examples: In our manual analysis of 60 queries in July, we encountered 40 unique local pack headers - a tremendous variety. Now, all specificity is gone. For all of our queries, headings have been redu

In July of this year, Dr. Peter J. Meyers and I published a report analyzing an element of Google’s local results we termed “local pack headers” . About a month after publication, members of the local SEO community, like Colan Nielsen , began noticing that the extraordinary diversity of headings we had captured had suddenly diminished: Today, I’m doing a quick follow-up to the manual portion of our earlier study in an effort to quantify and illustrate this abrupt alteration. A total sea change in local pack headers Between July and November of 2022, 83% of our previously-queried local pack headers underwent a complete transformation of nomenclature. Only 17% of the local pack headers were still worded the same way in autumn as they had been in the summertime. Here is a small set of examples: In our manual analysis of 60 queries in July, we encountered 40 unique local pack headers - a tremendous variety. Now, all specificity is gone. For all of our queries, headings have been redu

Despite the resources they can invest in web development, large e-commerce websites still struggle with SEO-friendly ways of using JavaScript. And, even when 98% of all websites use JavaScript , it’s still common that Google has problems indexing pages using JavaScript. While it's okay to use it on your website in general, remember that JavaScript requires extra computing resources to be processed into HTML code understandable by bots. At the same time, new JavaScript frameworks and technologies are constantly arising. To give your JavaScript pages the best chance of indexing, you'll need to learn how to optimize it for the sake of your website's visibility in the SERPs. Why is unoptimized JavaScript dangerous for your e-commerce? By leaving JavaScript unoptimized, you risk your content not getting crawled and indexed by Google. And in the e-commerce industry, that translates to losing significant revenue, because products are impossible to find via search engines. It

Despite the resources they can invest in web development, large e-commerce websites still struggle with SEO-friendly ways of using JavaScript. And, even when 98% of all websites use JavaScript , it’s still common that Google has problems indexing pages using JavaScript. While it's okay to use it on your website in general, remember that JavaScript requires extra computing resources to be processed into HTML code understandable by bots. At the same time, new JavaScript frameworks and technologies are constantly arising. To give your JavaScript pages the best chance of indexing, you'll need to learn how to optimize it for the sake of your website's visibility in the SERPs. Why is unoptimized JavaScript dangerous for your e-commerce? By leaving JavaScript unoptimized, you risk your content not getting crawled and indexed by Google. And in the e-commerce industry, that translates to losing significant revenue, because products are impossible to find via search engines. It