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One of the biggest challenges in SEO is trying to convince your client or boss that the competition they face online may not match their legacy competitors and personal grudges. Big Earl across the street at Big Earl’s Widgets may be irritating and, sure, maybe he does have a “stupid, smug face,” but that doesn’t change the fact that WidgetShack.com is eating your lunch (and let’s not even talk about Amazon). To make matters worse, competitive analysis is time-consuming and tedious work, even if you do have access to the data. Today, after years of rethinking how competitive analysis should work (and, honestly, re-rethinking it on many occasions), I’m proud to announce the first step in expanding Moz’s competitive analysis toolkit — True Competitor. Try True Competitor What is True Competitor? Before I dive into the details, let’s take it out for a spin . Just enter your domain or subdomain and your locale (the beta supports English-language markets in the United States, Great Brit

One of the biggest challenges in SEO is trying to convince your client or boss that the competition they face online may not match their legacy competitors and personal grudges. Big Earl across the street at Big Earl’s Widgets may be irritating and, sure, maybe he does have a “stupid, smug face,” but that doesn’t change the fact that WidgetShack.com is eating your lunch (and let’s not even talk about Amazon). To make matters worse, competitive analysis is time-consuming and tedious work, even if you do have access to the data. Today, after years of rethinking how competitive analysis should work (and, honestly, re-rethinking it on many occasions), I’m proud to announce the first step in expanding Moz’s competitive analysis toolkit — True Competitor. Try True Competitor What is True Competitor? Before I dive into the details, let’s take it out for a spin . Just enter your domain or subdomain and your locale (the beta supports English-language markets in the United States, Great Brit

Did you ever turn in a school paper full of vague ramblings, hoping your teacher wouldn’t notice that you’d failed to read the assigned book? I admit, I once helped my little sister fulfill a required word count with analogies about “waves crashing against the rocks of adversity” when she, for some reason, overlooked reading The Communist Manifesto in high school. She got an A on her paper, but that isn’t the mark I’d give Google when there isn’t enough content to legitimately fill them local packs, Local Finders, and Maps. The presence of irrelevant listings in response to important local queries: Makes it unnecessarily difficult for searchers to find what they need Makes it harder for relevant businesses to compete Creates a false impression of bountiful local choice of resources, resulting in disappointing UX Today, we’ll look at some original data in an attempt to quantify the extent of this problem, and explore what Google and local businesses can do about it. Wha

Did you ever turn in a school paper full of vague ramblings, hoping your teacher wouldn’t notice that you’d failed to read the assigned book? I admit, I once helped my little sister fulfill a required word count with analogies about “waves crashing against the rocks of adversity” when she, for some reason, overlooked reading The Communist Manifesto in high school. She got an A on her paper, but that isn’t the mark I’d give Google when there isn’t enough content to legitimately fill them local packs, Local Finders, and Maps. The presence of irrelevant listings in response to important local queries: Makes it unnecessarily difficult for searchers to find what they need Makes it harder for relevant businesses to compete Creates a false impression of bountiful local choice of resources, resulting in disappointing UX Today, we’ll look at some original data in an attempt to quantify the extent of this problem, and explore what Google and local businesses can do about it. Wha

In today’s episode of Whiteboard Friday, Tom covers a more advanced SEO concept: crawl budget. Google has a finite amount of time it's willing to spend crawling your site, so if you’re having issues with indexation, this is a topic you should care about. Click on the whiteboard image above to open a larger version in a new tab! Video Transcription Happy Friday, Moz fans, and today's topic is crawl budget. I think it's worth saying right off the bat that this is somewhat of a more advanced topic or one that applies primarily to larger websites. I think even if that's not you, there is still a lot you can learn from this in terms of SEO theory that comes about when you're looking at some of the tactics you might employ or some of the diagnostics you might employ for a crawl budget. But in Google's own documentation they suggest that you should care about crawl budget if you have more than a million pages or more than 10,000 pages that are updated on a