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We published 156 posts on the Moz Blog this year, and as is tradition, it's time to look back at the most popular ones! You’ll find blogs on new findings in social media search, tips for e-commerce SEO, trends in technical and local SEO, and so much more. Have a safe and happy new year, Moz friends! See you in 2023. *The top 25 written posts published between January 1 - December 26, 2022, in order by pageviews generated during that timeframe. 1. How to Win Potential Consumers with Customer Journey Mapping on Google By Christopher Hofman Laursen | April 20, 2022 If your website is like most others, there is likely a mismatch between the content you provide, and what your prospective customers search for on Google. This article is about understanding those potential customers and their conversation with Google by using the customer journey mapping method to provide them with the best content. 2. TikTok SEO: Understanding the TikTok Algorithm By Lidia Infante | October 26, 20

We published 156 posts on the Moz Blog this year, and as is tradition, it's time to look back at the most popular ones! You’ll find blogs on new findings in social media search, tips for e-commerce SEO, trends in technical and local SEO, and so much more. Have a safe and happy new year, Moz friends! See you in 2023. *The top 25 written posts published between January 1 - December 26, 2022, in order by pageviews generated during that timeframe. 1. How to Win Potential Consumers with Customer Journey Mapping on Google By Christopher Hofman Laursen | April 20, 2022 If your website is like most others, there is likely a mismatch between the content you provide, and what your prospective customers search for on Google. This article is about understanding those potential customers and their conversation with Google by using the customer journey mapping method to provide them with the best content. 2. TikTok SEO: Understanding the TikTok Algorithm By Lidia Infante | October 26, 20

We had an amazing year of Whiteboard Friday episodes, ranging in topics from link building to content engines to even, basketball? In case you missed them, here are the top 10 episodes from the year! 1. Estimating Search Opportunity with Robin Lord Estimating the opportunities within your various SEO efforts is an important component of your analytics, not only to help determine where to focus your energy, but also to prove the potential value of your work to others. In this episode, Robin walks you through a good strategy for this all-important estimative work. 2. Advanced On-Page SEO Optimizations with Chris Long Typically, when SEOs think about on-page optimizations, they’re thinking about core places to include their target keywords within their content. But how can you take your on-page optimizations to the next level and get beyond some of those basic tactics? In this Whiteboard Friday, Chris Long shows you how. 3. Moneyball is the Future of SEO with Will Critch

We had an amazing year of Whiteboard Friday episodes, ranging in topics from link building to content engines to even, basketball? In case you missed them, here are the top 10 episodes from the year! 1. Estimating Search Opportunity with Robin Lord Estimating the opportunities within your various SEO efforts is an important component of your analytics, not only to help determine where to focus your energy, but also to prove the potential value of your work to others. In this episode, Robin walks you through a good strategy for this all-important estimative work. 2. Advanced On-Page SEO Optimizations with Chris Long Typically, when SEOs think about on-page optimizations, they’re thinking about core places to include their target keywords within their content. But how can you take your on-page optimizations to the next level and get beyond some of those basic tactics? In this Whiteboard Friday, Chris Long shows you how. 3. Moneyball is the Future of SEO with Will Critch

Almost every search we make via Google includes some degree of localization . So, how can we keep an eye on our site’s performance within local markets to ensure we’re continuing to show up in relevant searches?  In this edition of the Daily SEO Fix, we’ll look at how the Moz suite of tools can help you monitor how your site is performing in local markets. Tracking Market-Based Rankings The first step in monitoring local market performance is tracking keyword rankings locally. Within Moz Pro you can track market-based rankings by city name or postal code. In this video, Emilie will walk through two ways to add locally tracked keywords to your Moz Pro Campaign. Preview Localized SERPs When actively monitoring a site’s performance in search results, it can be helpful to view the SERP itself to see how many of your pages are ranking, where they are ranking, and how this compares to your competitors’ performance. In this video, Emilie will illustrate how to use the Analyze a

Almost every search we make via Google includes some degree of localization . So, how can we keep an eye on our site’s performance within local markets to ensure we’re continuing to show up in relevant searches?  In this edition of the Daily SEO Fix, we’ll look at how the Moz suite of tools can help you monitor how your site is performing in local markets. Tracking Market-Based Rankings The first step in monitoring local market performance is tracking keyword rankings locally. Within Moz Pro you can track market-based rankings by city name or postal code. In this video, Emilie will walk through two ways to add locally tracked keywords to your Moz Pro Campaign. Preview Localized SERPs When actively monitoring a site’s performance in search results, it can be helpful to view the SERP itself to see how many of your pages are ranking, where they are ranking, and how this compares to your competitors’ performance. In this video, Emilie will illustrate how to use the Analyze a

Have you ever wondered how Moz employees learn internally? Well, here’s your chance to get a sneak peek into never seen before, internal webinar footage with Tom Capper! Learning is important at Moz, and the sharing of information amongst employees is crucial in making sure we stay true to our core values. Knowledge sharing allows us to stay transparent, work together more easily, find better ways of doing things, and create even better tools and experiences for our customers. Tom started these sessions when everyone was working remotely in 2020. It allowed us to come together again in a special, collaborative way. So, today, we give to you all the gift of learning! In this exclusive webinar, Tom Capper takes us through the crucial topic of PageRank. Video Transcription This is actually a topic that I used to put poor, innocent, new recruits through, particularly if they came from a non-marketing background. Even though this is considered by a lot people to be an advanced top

Have you ever wondered how Moz employees learn internally? Well, here’s your chance to get a sneak peek into never seen before, internal webinar footage with Tom Capper! Learning is important at Moz, and the sharing of information amongst employees is crucial in making sure we stay true to our core values. Knowledge sharing allows us to stay transparent, work together more easily, find better ways of doing things, and create even better tools and experiences for our customers. Tom started these sessions when everyone was working remotely in 2020. It allowed us to come together again in a special, collaborative way. So, today, we give to you all the gift of learning! In this exclusive webinar, Tom Capper takes us through the crucial topic of PageRank. Video Transcription This is actually a topic that I used to put poor, innocent, new recruits through, particularly if they came from a non-marketing background. Even though this is considered by a lot people to be an advanced top