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Hit Me With Your Best Blogs: The Top 25 Moz Blogs of 2021

2021 was a big year for Moz: we joined the Ziff Davis family , held our second all-virtual MozCon , added a technical SEO certification to Moz Academy, released new and improved guides for topics like  local SEO , link building , and Google Analytics , and launched exciting betas for Moz Pro — Performance Metrics and True Competitor .  We also published 186 posts on the Moz Blog this year, and as is tradition, it's time to look back at the most popular ones! You’ll find Whiteboard Friday episodes, technical SEO insights, search engine updates, and tips for analytics, among several other topics.  Enjoy this look-back, and have a safe and happy new year, Moz friends! See you in 2022.  *The top 25 Moz Blog posts published between January 1 - December 28, 2021, in order by pageviews generated during that timeframe. 1. 21 Smart Google SEO Tips Author: Cyrus Shepard | Published: January 8, 2021 Moz SEO expert Cyrus Shepard shares his top 21 tips for successful Google SEO, includ

Hit Me With Your Best Blogs: The Top 25 Moz Blogs of 2021

2021 was a big year for Moz: we joined the Ziff Davis family , held our second all-virtual MozCon , added a technical SEO certification to Moz Academy, released new and improved guides for topics like  local SEO , link building , and Google Analytics , and launched exciting betas for Moz Pro — Performance Metrics and True Competitor .  We also published 186 posts on the Moz Blog this year, and as is tradition, it's time to look back at the most popular ones! You’ll find Whiteboard Friday episodes, technical SEO insights, search engine updates, and tips for analytics, among several other topics.  Enjoy this look-back, and have a safe and happy new year, Moz friends! See you in 2022.  *The top 25 Moz Blog posts published between January 1 - December 28, 2021, in order by pageviews generated during that timeframe. 1. 21 Smart Google SEO Tips Author: Cyrus Shepard | Published: January 8, 2021 Moz SEO expert Cyrus Shepard shares his top 21 tips for successful Google SEO, includ

Local SEO Statistics that Tell Our Industry’s Story

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What a gift it is that local SEOs put hours of research into facets of our industry and then freely share their findings! Today, I’m going to bundle the most important recent local search marketing statistics and survey takeaways into a single gift basket, which you can draw from when you need to create a compelling narrative which clients can quickly understand, demonstrate the value of a particular campaign to bosses and co-workers in order to get buy-in on an initiative, or even just explain to mystified friends and family what you do for a living.  With sincere thanks to all the people cited in this column for your brilliant and useful work, here are my top local SEO stat picks that tell the story of our local SEO present and future. Local search and localism are going strong!  The stats Small Business Saturday 2021 saw record-high $23.3 billion spending in the US , with 70% of survey respondents saying American Express’ campaign inspires them to encourage their connection

Local SEO Statistics that Tell Our Industry’s Story

Hình ảnh
What a gift it is that local SEOs put hours of research into facets of our industry and then freely share their findings! Today, I’m going to bundle the most important recent local search marketing statistics and survey takeaways into a single gift basket, which you can draw from when you need to create a compelling narrative which clients can quickly understand, demonstrate the value of a particular campaign to bosses and co-workers in order to get buy-in on an initiative, or even just explain to mystified friends and family what you do for a living.  With sincere thanks to all the people cited in this column for your brilliant and useful work, here are my top local SEO stat picks that tell the story of our local SEO present and future. Local search and localism are going strong!  The stats Small Business Saturday 2021 saw record-high $23.3 billion spending in the US , with 70% of survey respondents saying American Express’ campaign inspires them to encourage their connection

3 Effective Ways to Quickly Identify Your SaaS Brand’s Top SEO Competitors

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There are over 22,600 software-as-a-service (SaaS) companies in the world right now, according to Crunchbase . On Capterra, there are more than 800 software categories. Research by Statista indicates that the market size of the SaaS industry has grown from $5.56 billion in 2008 to over $156 billion in 2020 . What do these figures show? It’s simple. The SaaS industry landscape is becoming more competitive by the day. To stay on top of your game as a SaaS business, you must identify the companies you're competing with from an SEO standpoint. That way, you’ll know the content strategies to focus on, the keywords to target, and the type of backlinks to acquire. In this post, you’ll learn three effective ways to do this quickly. Why care about your SEO competitors as a SaaS brand? If you don’t know your SEO competitors, you’re leaving so much on the table, while they occupy the top spots on the SERPs. 1. You can identify the top keywords they’re targeting and how they’re acquirin

3 Effective Ways to Quickly Identify Your SaaS Brand’s Top SEO Competitors

Hình ảnh
There are over 22,600 software-as-a-service (SaaS) companies in the world right now, according to Crunchbase . On Capterra, there are more than 800 software categories. Research by Statista indicates that the market size of the SaaS industry has grown from $5.56 billion in 2008 to over $156 billion in 2020 . What do these figures show? It’s simple. The SaaS industry landscape is becoming more competitive by the day. To stay on top of your game as a SaaS business, you must identify the companies you're competing with from an SEO standpoint. That way, you’ll know the content strategies to focus on, the keywords to target, and the type of backlinks to acquire. In this post, you’ll learn three effective ways to do this quickly. Why care about your SEO competitors as a SaaS brand? If you don’t know your SEO competitors, you’re leaving so much on the table, while they occupy the top spots on the SERPs. 1. You can identify the top keywords they’re targeting and how they’re acquirin

Best of Whiteboard Friday 2021: 21 Smart Google SEO Tips

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Our top Whiteboard Friday episode of the year was originally published all the way back at the beginning of January! So much has happened in the marketing industry since then, but Cyrus’s 21 SEO tips for the year are still definitely smart, and these go way beyond the SEO basics . He's also included a bunch of helpful resources for your reference in the transcription below! How many of these were you able to implement throughout the past 12 months? Let us know on Twitter @Moz , and we’ll see you in 2022 with brand new episodes! Click on the whiteboard image above to open a high resolution version in a new tab! Video Transcription Howdy, Moz fans. Welcome to another edition of Whiteboard Friday. I'm Cyrus Shepard. Today, so glad that you can join us. We are talking about 21 smart Google SEO tips for 2021. We're getting ready for a new year, a new year of SEO strategies. These are 21 practical tips that you can implement that should, hopefully, move the needle on