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Posted by rjonesx. One of the most difficult decisions to make in any field is to consciously choose to miss a deadline. Over the last several months, a team of some of the brightest engineers, data scientists, project managers, editors, and marketers have worked towards a release date of the new Page Authority (PA) on September 30, 2020. The new model is exceptional in nearly every way to the current PA, but our last quality control measure revealed an anomaly that we could not ignore. As a result, we’ve made the tough decision to delay the launch of Page Authority 2.0 . So, let me take a moment to retrace our steps as to how we got here, where that leaves us, and how we intend to proceed. Seeing an old problem with fresh eyes Historically, Moz has used the same method over and over again to build a Page Authority model (as well as Domain Authority). This model's advantage was its simplicity, but it left much to be desired. Previous Page Authority models trained against SERP

Posted by rjonesx. One of the most difficult decisions to make in any field is to consciously choose to miss a deadline. Over the last several months, a team of some of the brightest engineers, data scientists, project managers, editors, and marketers have worked towards a release date of the new Page Authority (PA) on September 30, 2020. The new model is exceptional in nearly every way to the current PA, but our last quality control measure revealed an anomaly that we could not ignore. As a result, we’ve made the tough decision to delay the launch of Page Authority 2.0 . So, let me take a moment to retrace our steps as to how we got here, where that leaves us, and how we intend to proceed. Seeing an old problem with fresh eyes Historically, Moz has used the same method over and over again to build a Page Authority model (as well as Domain Authority). This model's advantage was its simplicity, but it left much to be desired. Previous Page Authority models trained against SERP

Posted by MiriamEllis   Image credit: DoSchu “No place like home for the holidays.” This will be the refrain for the majority of your customers as we reach 2020’s peak shopping season. I can’t think of another year in which it’s been more important for local businesses to plan and implement a seasonal marketing strategy extra early, to connect up with customers who will be traveling less and seeking ways to celebrate at home. Recently, it’s become trendy in multiple countries to try to capture the old Danish spirit of hygge , which the OED defines as: A quality of coziness and comfortable conviviality that engenders a feeling of contentment or well-being. While this sometimes-elusive state of being isn’t something you can buy direct from a store, and while some shoppers are still unfamiliar with hygge by name, many will be trying to create it at home this year. Denmark buys more candles than any other nation , and across Scandinavia, fondness for flowers, warming foods, cozy dri

Posted by MiriamEllis   Image credit: DoSchu “No place like home for the holidays.” This will be the refrain for the majority of your customers as we reach 2020’s peak shopping season. I can’t think of another year in which it’s been more important for local businesses to plan and implement a seasonal marketing strategy extra early, to connect up with customers who will be traveling less and seeking ways to celebrate at home. Recently, it’s become trendy in multiple countries to try to capture the old Danish spirit of hygge , which the OED defines as: A quality of coziness and comfortable conviviality that engenders a feeling of contentment or well-being. While this sometimes-elusive state of being isn’t something you can buy direct from a store, and while some shoppers are still unfamiliar with hygge by name, many will be trying to create it at home this year. Denmark buys more candles than any other nation , and across Scandinavia, fondness for flowers, warming foods, cozy dri

Posted by SamuelMangialavori Content, content, and more content! That’s what SEO is all about nowadays, right? Compared to when I started working in SEO (2014), today, content is consistently one of the most popular topics covered at digital marketing conferences, there are way more tools that focus on content analysis and optimization, and overall it seems to dominate most of SEO news. Don’t believe me? Here’s a nice Google Trends graph that may change your mind: Google Trends screenshot for “content marketing” as a topic, set for worldwide interest. But why is it that content is now dominating the SEO scene? How vital is content for your SEO strategy, actually? And most importantly: how can you be content with your site’s content? Puns aside, this post aims to help you figure out potential causes of your underperforming content and how to improve it. Why content is key in SEO in 2020 Content is one of the most important factors in SEO. Just by paying close attention to what G

Posted by SamuelMangialavori Content, content, and more content! That’s what SEO is all about nowadays, right? Compared to when I started working in SEO (2014), today, content is consistently one of the most popular topics covered at digital marketing conferences, there are way more tools that focus on content analysis and optimization, and overall it seems to dominate most of SEO news. Don’t believe me? Here’s a nice Google Trends graph that may change your mind: Google Trends screenshot for “content marketing” as a topic, set for worldwide interest. But why is it that content is now dominating the SEO scene? How vital is content for your SEO strategy, actually? And most importantly: how can you be content with your site’s content? Puns aside, this post aims to help you figure out potential causes of your underperforming content and how to improve it. Why content is key in SEO in 2020 Content is one of the most important factors in SEO. Just by paying close attention to what G