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Storytelling with data is a crucial part of any content marketer’s toolbox. Whether you are using data visualization to illustrate a point you’re trying to make, or you want to showcase data from an analysis your team has done, proper data design is key to creating effective visuals that everyone is happy with. Charts and infographics can be pretty, but if they aren’t also properly breaking down data in a way that makes an impact on the audience, they are likely not worth the time and effort. Below, we discuss how storytelling ties into data visualization, and what tools can help you bring more data into your content. We also recently updated our Learn Center article about storytelling with data , to highlight how data transforms our content and legitimizes the points we're trying to make, no matter the topic. Be sure to check it out for even more insights! How does storytelling tie into data visualization? Visualization is the act of taking data and breaking it down in a visual

Storytelling with data is a crucial part of any content marketer’s toolbox. Whether you are using data visualization to illustrate a point you’re trying to make, or you want to showcase data from an analysis your team has done, proper data design is key to creating effective visuals that everyone is happy with. Charts and infographics can be pretty, but if they aren’t also properly breaking down data in a way that makes an impact on the audience, they are likely not worth the time and effort. Below, we discuss how storytelling ties into data visualization, and what tools can help you bring more data into your content. We also recently updated our Learn Center article about storytelling with data , to highlight how data transforms our content and legitimizes the points we're trying to make, no matter the topic. Be sure to check it out for even more insights! How does storytelling tie into data visualization? Visualization is the act of taking data and breaking it down in a visual

According to Sprout Social’s survey , 85% of companies rely on social data as a primary source of business insights. And with almost 4.6 million people on social media networks, they are a crucial part of your growth strategy. It’s no longer news that there’s fierce brand competition — in every industry — roaming the web. So, how do you outcompete your brand competitors and grow your business on social media? By doing social media competitor analysis . When you learn your competitors’ moves, you find ways to reinforce your brand strengths, improve on your shortcomings, and take advantage of opportunities. In this guide, we’ll go over what social media competitor analysis means, its benefits, the steps to take when performing this analysis, and a list of the tools you need. What is social media competitor analysis? Social media competitor analysis is the process of evaluating your competitors on social media to find opportunities and build strategies for brand growth. Performing th

According to Sprout Social’s survey , 85% of companies rely on social data as a primary source of business insights. And with almost 4.6 million people on social media networks, they are a crucial part of your growth strategy. It’s no longer news that there’s fierce brand competition — in every industry — roaming the web. So, how do you outcompete your brand competitors and grow your business on social media? By doing social media competitor analysis . When you learn your competitors’ moves, you find ways to reinforce your brand strengths, improve on your shortcomings, and take advantage of opportunities. In this guide, we’ll go over what social media competitor analysis means, its benefits, the steps to take when performing this analysis, and a list of the tools you need. What is social media competitor analysis? Social media competitor analysis is the process of evaluating your competitors on social media to find opportunities and build strategies for brand growth. Performing th

Back in March, Google announced that the current version of Google Analytics Universal (commonly known as Universal Analytics) will be deprecated as of July 1, 2023, in favor of the new version, GA4. As a part of this transition, Google will be dropping support and tracking for Universal Analytics (UA), which has been the standard reporting tool for millions of websites since 2012. According to Google , historic data from Universal Analytics will be accessible for " at least six months" after the July 2023 retirement date. Keeping it ambiguous, Google adds: "In the coming months, we'll provide a future date for when existing Universal Analytics properties will no longer be available. After this future date, you'll no longer be able to see your Universal Analytics reports in the Analytics interface or access your Universal Analytics data via the API." While 2023 may seem like ample time to prepare for this transition, the truth is you need to check a few

Back in March, Google announced that the current version of Google Analytics Universal (commonly known as Universal Analytics) will be deprecated as of July 1, 2023, in favor of the new version, GA4. As a part of this transition, Google will be dropping support and tracking for Universal Analytics (UA), which has been the standard reporting tool for millions of websites since 2012. According to Google , historic data from Universal Analytics will be accessible for " at least six months" after the July 2023 retirement date. Keeping it ambiguous, Google adds: "In the coming months, we'll provide a future date for when existing Universal Analytics properties will no longer be available. After this future date, you'll no longer be able to see your Universal Analytics reports in the Analytics interface or access your Universal Analytics data via the API." While 2023 may seem like ample time to prepare for this transition, the truth is you need to check a few