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We hope you’ve enjoyed this series on SEO and accessibility. In the final installment, Cooper shows you how the technical SEO strategies you implement across your site can help make it more perceivable, operable, understandable, and robust. Click on the whiteboard image above to open a larger version in a new tab! Video Transcription Hey, Moz fans. Welcome to the latest edition of Whiteboard Friday. I'm Cooper Hollmaier. I've been doing SEO since 2016, and today I work for a large outdoor retailer helping our technical SEO strategy come to life. Thank you so much for attending this series on SEO and accessibility. I hope that you've gained a broad perspective and new tips and tricks for creating content that not only is resonating with your audience, performs well in search, but is also accessible to more people. Today we're going to talk about technical SEO and accessibility.  Technical SEO and accessibility Let's dive in. Last time we talked about Web ...

We hope you’ve enjoyed this series on SEO and accessibility. In the final installment, Cooper shows you how the technical SEO strategies you implement across your site can help make it more perceivable, operable, understandable, and robust. Click on the whiteboard image above to open a larger version in a new tab! Video Transcription Hey, Moz fans. Welcome to the latest edition of Whiteboard Friday. I'm Cooper Hollmaier. I've been doing SEO since 2016, and today I work for a large outdoor retailer helping our technical SEO strategy come to life. Thank you so much for attending this series on SEO and accessibility. I hope that you've gained a broad perspective and new tips and tricks for creating content that not only is resonating with your audience, performs well in search, but is also accessible to more people. Today we're going to talk about technical SEO and accessibility.  Technical SEO and accessibility Let's dive in. Last time we talked about Web ...

This year's MozCon Virtual is right around the corner, and we couldn't be more excited! If you've never considered it before, it's high time you became acquainted with the idea of a "couchference" — a full-fledged conference held from the comfort of your home office space, real office space, or even your sofa. On July 12th, 13th, and 14th, join Ringmaster Roger under the MozCon big top for insights and tactical presentations from industry leaders, plus the opportunity to connect and network with fellow attendees! Tickets are just $129 for Moz subscribers until May 31, including access to the professionally produced video bundle (a $350 value!), providing incredible marketing thought leadership at an unheard-of price: Save my spot at MozCon Virtual! And remember, this is a great opportunity for our friends around the world and those who aren't able to travel to experience the MozCon magic live! If this will be your first time attending, we'd love to...

This year's MozCon Virtual is right around the corner, and we couldn't be more excited! If you've never considered it before, it's high time you became acquainted with the idea of a "couchference" — a full-fledged conference held from the comfort of your home office space, real office space, or even your sofa. On July 12th, 13th, and 14th, join Ringmaster Roger under the MozCon big top for insights and tactical presentations from industry leaders, plus the opportunity to connect and network with fellow attendees! Tickets are just $129 for Moz subscribers until May 31, including access to the professionally produced video bundle (a $350 value!), providing incredible marketing thought leadership at an unheard-of price: Save my spot at MozCon Virtual! And remember, this is a great opportunity for our friends around the world and those who aren't able to travel to experience the MozCon magic live! If this will be your first time attending, we'd love to...

It doesn’t take a pro to do SEO. But hiring one can certainly help. For business owners who are ready to take their SEO efforts up a notch, it may be time to move beyond the DIY approach and onboard an SEO provider that can get the job done. But the question is: How do you find and hire the right SEO company that can generate real, tangible results for your business? Here are our top tips for smart SEO hiring — from weighing the pros and cons of outsourcing to knowing what questions to ask during the hiring process. Benefits of hiring an SEO company While there are countless resources online to help you implement SEO on your own, there are also many perks to either outsourcing your SEO marketing or hiring an SEO professional in-house. SEO isn’t always the easiest to figure out, so working with a professional may be the solution to avoiding headaches, wasted time, and marketing dollars down the drain. If you’re asking yourself if it’s worth hiring an SEO company, it’s time to co...

It doesn’t take a pro to do SEO. But hiring one can certainly help. For business owners who are ready to take their SEO efforts up a notch, it may be time to move beyond the DIY approach and onboard an SEO provider that can get the job done. But the question is: How do you find and hire the right SEO company that can generate real, tangible results for your business? Here are our top tips for smart SEO hiring — from weighing the pros and cons of outsourcing to knowing what questions to ask during the hiring process. Benefits of hiring an SEO company While there are countless resources online to help you implement SEO on your own, there are also many perks to either outsourcing your SEO marketing or hiring an SEO professional in-house. SEO isn’t always the easiest to figure out, so working with a professional may be the solution to avoiding headaches, wasted time, and marketing dollars down the drain. If you’re asking yourself if it’s worth hiring an SEO company, it’s time to co...

There's plenty of room for paid tools in the SEO space — Moz is a prime example — but if you’re just getting started or lack the budget necessary for fancy tools, there are still many resources available. In this piece, we’re going to cover five of our favorite FREE Google tools, and how they can help you step up your SEO game. 1. Google Trends Google Trends is used to track the “trends” around search queries. This makes it a great tool for keyword research . Finding new keywords When you go to Google Trends, you’ll see a search bar where you can input a broad topic or specific search query. Upon entering your query, you’ll be presented with a trend chart of interest in the query over time. While this may be useful, the real gems are at the bottom of the page: Related Topics and Related Queries. By default, these boxes will both be set to “rising.” This means that these topics and queries are currently gaining traction. These are the keywords that you may want to capitaliz...

There's plenty of room for paid tools in the SEO space — Moz is a prime example — but if you’re just getting started or lack the budget necessary for fancy tools, there are still many resources available. In this piece, we’re going to cover five of our favorite FREE Google tools, and how they can help you step up your SEO game. 1. Google Trends Google Trends is used to track the “trends” around search queries. This makes it a great tool for keyword research . Finding new keywords When you go to Google Trends, you’ll see a search bar where you can input a broad topic or specific search query. Upon entering your query, you’ll be presented with a trend chart of interest in the query over time. While this may be useful, the real gems are at the bottom of the page: Related Topics and Related Queries. By default, these boxes will both be set to “rising.” This means that these topics and queries are currently gaining traction. These are the keywords that you may want to capitaliz...