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Have you googled yourself or your company recently? I bet you have, but this doesn’t mean you have a branded search optimization strategy. Brand-driven search is so much more than URLs you see ranking for your brand name. It’s an ongoing process that will result in higher conversions and more predictable buying journeys. Let’s start from the beginning. What is branded search? A branded (also referred to as brand-driven) search query is one that contains your brand or product name. Branded search includes search queries that include personal, brand-driven words, like your CEO or writers’ names. Why should your branded search be your marketing priority? There seems to be an obvious answer to this question. After all, great SEO starts with your brand , so branded SEO research should be any company’s priority. Yet, it’s quite unbelievable how many brands completely ignore search queries. Branded search is crucial for several important reasons: Brand-driven search is usually high...

Have you googled yourself or your company recently? I bet you have, but this doesn’t mean you have a branded search optimization strategy. Brand-driven search is so much more than URLs you see ranking for your brand name. It’s an ongoing process that will result in higher conversions and more predictable buying journeys. Let’s start from the beginning. What is branded search? A branded (also referred to as brand-driven) search query is one that contains your brand or product name. Branded search includes search queries that include personal, brand-driven words, like your CEO or writers’ names. Why should your branded search be your marketing priority? There seems to be an obvious answer to this question. After all, great SEO starts with your brand , so branded SEO research should be any company’s priority. Yet, it’s quite unbelievable how many brands completely ignore search queries. Branded search is crucial for several important reasons: Brand-driven search is usually high...

We love you, Russ. There are so many ways to remember you, endless facets to who you were and your impact on SEO. Where do I even begin? You were the funniest guy in the room. You would gear up for a joke with that wry smile and sparkle in your eye, and we always knew what was coming. Your sense of humor was keen and clever and ever-present. I remember being ill and jetlagged on the way to put on a mini-MozCon for a valued, strategic client — you made the 2.5-hour winter car ride pass by in a breeze with your entertaining and hilarious stories. You could make charming conversation about anything and with anyone. Listening and laughing with delight to your stories about growing up as an identical twin, current events, memories from past MozCons, and ideas about what we could build at Moz next, you transformed my tired and cranky mood into happy and creative energy. Your spirit and laughter was infectious. You were brilliant. Our longtime friend, links API power user, and collaborato...

We love you, Russ. There are so many ways to remember you, endless facets to who you were and your impact on SEO. Where do I even begin? You were the funniest guy in the room. You would gear up for a joke with that wry smile and sparkle in your eye, and we always knew what was coming. Your sense of humor was keen and clever and ever-present. I remember being ill and jetlagged on the way to put on a mini-MozCon for a valued, strategic client — you made the 2.5-hour winter car ride pass by in a breeze with your entertaining and hilarious stories. You could make charming conversation about anything and with anyone. Listening and laughing with delight to your stories about growing up as an identical twin, current events, memories from past MozCons, and ideas about what we could build at Moz next, you transformed my tired and cranky mood into happy and creative energy. Your spirit and laughter was infectious. You were brilliant. Our longtime friend, links API power user, and collaborato...

Local SEO expert Joy Hawkins joins us for a special edition of Whiteboard Friday, giving  you a sneak peek at her MozCon Virtual 2021 presentation: To Post or Not to Post: What We Learned From Analyzing Over 1,000 Google Posts. Don’t forget to grab your ticket to see Joy and our other incredible speakers, July 12-14! Secure Your Seat at MozCon Virtual Click on the whiteboard image above to open a larger version in a new tab! Video Transcription Hi, Moz fans. It's Joy Hawkins, and today I'm going to be giving you a preview of the presentation I'm going to be doing later this year at MozCon. It's all about Google My Business posts.  So if you are unfamiliar with posts, there are currently four different types of Google My Business posts. There are what we call the update posts, which is kind of your typical post that has an image and some text. There are what we call offer posts, event posts, and then last year Google actually released a new one called COVI...

Local SEO expert Joy Hawkins joins us for a special edition of Whiteboard Friday, giving  you a sneak peek at her MozCon Virtual 2021 presentation: To Post or Not to Post: What We Learned From Analyzing Over 1,000 Google Posts. Don’t forget to grab your ticket to see Joy and our other incredible speakers, July 12-14! Secure Your Seat at MozCon Virtual Click on the whiteboard image above to open a larger version in a new tab! Video Transcription Hi, Moz fans. It's Joy Hawkins, and today I'm going to be giving you a preview of the presentation I'm going to be doing later this year at MozCon. It's all about Google My Business posts.  So if you are unfamiliar with posts, there are currently four different types of Google My Business posts. There are what we call the update posts, which is kind of your typical post that has an image and some text. There are what we call offer posts, event posts, and then last year Google actually released a new one called COVI...