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SEO testing expert Emily Potter joins us once again to wrap up this season of Whiteboard Friday! Today, she takes you through a few tests that generated unexpected results for her team at SearchPilot, and what those results mean for SEO strategy. Enjoy, and stay tuned for the next season of Whiteboard Friday episodes, expected later this summer! Click on the whiteboard image above to open a high resolution version in a new tab! Video Transcription Howdy, Moz fans. I'm Emily Potter. I'm Head of Customer Success at SearchPilot . If you haven't heard of us before, we're an SEO A/B testing platform. We run large-scale SEO tests on enterprise websites. So that's websites in industries like travel, e-commerce, or listing websites, anything that has lots of traffic and lots of templated pages. Today I'm here to share with you five of our most surprising test results that we've run at SearchPilot. Part of a successful SEO testing program is getting used ...

SEO testing expert Emily Potter joins us once again to wrap up this season of Whiteboard Friday! Today, she takes you through a few tests that generated unexpected results for her team at SearchPilot, and what those results mean for SEO strategy. Enjoy, and stay tuned for the next season of Whiteboard Friday episodes, expected later this summer! Click on the whiteboard image above to open a high resolution version in a new tab! Video Transcription Howdy, Moz fans. I'm Emily Potter. I'm Head of Customer Success at SearchPilot . If you haven't heard of us before, we're an SEO A/B testing platform. We run large-scale SEO tests on enterprise websites. So that's websites in industries like travel, e-commerce, or listing websites, anything that has lots of traffic and lots of templated pages. Today I'm here to share with you five of our most surprising test results that we've run at SearchPilot. Part of a successful SEO testing program is getting used ...

Let’s move back in time to your third grade English class — lesson of the day: synonyms . Synonyms (not to be confused with cinnamon) are words that have a similar or the same meaning as another word. But, you already know this. What you might not know is how synonyms help you build use case awareness . It all comes down to talking about your product in multiple ways, all of which are useful to your target audience. By expanding the ways you talk about your product, you attract more users, which in return scales your SEO strategy by giving you more relevant keywords to rank for (ideally even with high purchase intent – yes please!) In fact, by finding and targeting product synonyms, you can even tap into a new unique selling point for your target market. Let’s find out product-led SEO with synonyms can slingshot your growth forward. What is the value of synonyms for SEO? First off, using synonyms is a common SEO best practice recommended by Google . SEO guru and webmaster trend...

Let’s move back in time to your third grade English class — lesson of the day: synonyms . Synonyms (not to be confused with cinnamon) are words that have a similar or the same meaning as another word. But, you already know this. What you might not know is how synonyms help you build use case awareness . It all comes down to talking about your product in multiple ways, all of which are useful to your target audience. By expanding the ways you talk about your product, you attract more users, which in return scales your SEO strategy by giving you more relevant keywords to rank for (ideally even with high purchase intent – yes please!) In fact, by finding and targeting product synonyms, you can even tap into a new unique selling point for your target market. Let’s find out product-led SEO with synonyms can slingshot your growth forward. What is the value of synonyms for SEO? First off, using synonyms is a common SEO best practice recommended by Google . SEO guru and webmaster trend...

Satisfying search intent is a critical component of our daily SEO work. But if you're not thinking ahead to what a searcher might look for  after that initial query is answered, you could be missing out. In today's Whiteboard Friday, Ola tells you what "next search intent" is, why it's important, and how to optimize for it.  Click on the whiteboard image above to open a high resolution version in a new tab! Video Transcription Hi, Moz fans. I'm Ola King. I'm a user researcher here at Moz, and I'm excited to join you today for another edition of Whiteboard Friday. Today I'll be talking to you about the next search intent. In a previous Whiteboard Friday, I mentioned the three bosses of SEO , and one of the factors that I mentioned affecting SEO are the search intents behind each and every search. So everyone performing a search on a search engine is looking for something, and the search intent is the purpose behind that search. As an SE...

Satisfying search intent is a critical component of our daily SEO work. But if you're not thinking ahead to what a searcher might look for  after that initial query is answered, you could be missing out. In today's Whiteboard Friday, Ola tells you what "next search intent" is, why it's important, and how to optimize for it.  Click on the whiteboard image above to open a high resolution version in a new tab! Video Transcription Hi, Moz fans. I'm Ola King. I'm a user researcher here at Moz, and I'm excited to join you today for another edition of Whiteboard Friday. Today I'll be talking to you about the next search intent. In a previous Whiteboard Friday, I mentioned the three bosses of SEO , and one of the factors that I mentioned affecting SEO are the search intents behind each and every search. So everyone performing a search on a search engine is looking for something, and the search intent is the purpose behind that search. As an SE...

Last year, the team at Homeday — one of the leading property tech companies in Germany — made the decision to migrate to a new content management system (CMS). The goals of the migration were, among other things, increased page speed and creating a state-of-the-art, future-proof website with all the necessary features. One of the main motivators for the migration was to enable content editors to work more freely in creating pages without the help of developers.  After evaluating several CMS options, we decided on Contentful for its modern technology stack, with a superior experience for both editors and developers. From a technical viewpoint, Contentful, as a headless CMS, allows us to choose which rendering strategy we want to use.  We’re currently carrying out the migration in several stages, or waves, to reduce the risk of problems that have a large-scale negative impact. During the first wave, we encountered an issue with our cookie consent, which led to a visibility los...

Last year, the team at Homeday — one of the leading property tech companies in Germany — made the decision to migrate to a new content management system (CMS). The goals of the migration were, among other things, increased page speed and creating a state-of-the-art, future-proof website with all the necessary features. One of the main motivators for the migration was to enable content editors to work more freely in creating pages without the help of developers.  After evaluating several CMS options, we decided on Contentful for its modern technology stack, with a superior experience for both editors and developers. From a technical viewpoint, Contentful, as a headless CMS, allows us to choose which rendering strategy we want to use.  We’re currently carrying out the migration in several stages, or waves, to reduce the risk of problems that have a large-scale negative impact. During the first wave, we encountered an issue with our cookie consent, which led to a visibility los...

Inclusivity is an important consideration for every business owner and content creator, and should be at the heart of your ongoing design efforts — not something you look at after a website or piece of content goes live. Before we get to specific tips on creating this inclusive content, let’s go over key definitions and concepts. What is inclusivity? Inclusivity is about recognizing diversity. It ensures everyone can participate to the greatest possible extent. Other names for inclusivity include universal design and design for all. Inclusivity addresses a wide range of issues, including: Accessibility for people with disabilities Access to and quality of internet connectivity, computer hardware, and computer software Computer literacy and skills Economic circumstances Education Geographic location Culture Age (older and younger people) Language Understanding Usability, Accessibility, and Inclusivity Usability According to the World Wide Web Consor...