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Many SEOs think of keyword research as a very basic part of SEO, which can actually be a problem. In today’s Whiteboard Friday, Tom explains some of the common mistakes SEOs make when doing keyword research that are easy to fix, many of which come from metrics like search volume, click-through rate, and difficulty. Click on the whiteboard image above to open a high resolution version in a new tab! Video Transcription Happy Friday, Moz fans, and today I'm going to be talking to you about metrics, but specifically metrics for keyword research. Now I think this is a very fundamental part of SEO. A lot of people think of it as a very basic part of SEO, which can be a problem sometimes. I think often this might be the very first task you're asked to do in your SEO career. But I think there are some common sort of mistakes or misunderstandings within keyword research that are quite easy to fix, and a lot of it comes from metrics. So these are the three metrics I want to ta...

Many SEOs think of keyword research as a very basic part of SEO, which can actually be a problem. In today’s Whiteboard Friday, Tom explains some of the common mistakes SEOs make when doing keyword research that are easy to fix, many of which come from metrics like search volume, click-through rate, and difficulty. Click on the whiteboard image above to open a high resolution version in a new tab! Video Transcription Happy Friday, Moz fans, and today I'm going to be talking to you about metrics, but specifically metrics for keyword research. Now I think this is a very fundamental part of SEO. A lot of people think of it as a very basic part of SEO, which can be a problem sometimes. I think often this might be the very first task you're asked to do in your SEO career. But I think there are some common sort of mistakes or misunderstandings within keyword research that are quite easy to fix, and a lot of it comes from metrics. So these are the three metrics I want to ta...

TikTok has quickly become a viral sensation, with millions of users across the globe spending hours scrolling through the app's endless supply of videos. But for marketers, TikTok's greatest asset lies in its algorithm. In the first chapter of this series, we dug into the search behavior on TikTok and why it should matter to SEOs . In this article, we are going to cover the ins and outs of the TikTok algorithm, and how to leverage it to get more users looking at your brand’s content. The principles behind the TikTok algorithm Before we dig into the algorithm’s ranking factors, a bit of background. In 2020, TikTok’s CEO Kevin Mayer published a manifesto on the importance of transparency for tech companies, especially when it comes to their content algorithms. Mayer committed to being more open than its competitors, indirectly challenging Meta and Google. Luckily for us marketers, TikTok has kept its promise and has some solid documentation on how their algorithm works . In...

TikTok has quickly become a viral sensation, with millions of users across the globe spending hours scrolling through the app's endless supply of videos. But for marketers, TikTok's greatest asset lies in its algorithm. In the first chapter of this series, we dug into the search behavior on TikTok and why it should matter to SEOs . In this article, we are going to cover the ins and outs of the TikTok algorithm, and how to leverage it to get more users looking at your brand’s content. The principles behind the TikTok algorithm Before we dig into the algorithm’s ranking factors, a bit of background. In 2020, TikTok’s CEO Kevin Mayer published a manifesto on the importance of transparency for tech companies, especially when it comes to their content algorithms. Mayer committed to being more open than its competitors, indirectly challenging Meta and Google. Luckily for us marketers, TikTok has kept its promise and has some solid documentation on how their algorithm works . In...

Image credit: Stanley Zimny I like nothing better than using this annual local SEO holiday column as a greeting card with messages of good cheer, great strategy, and healthy profit penned inside. With economists caroling “ austere ” and “ scary ” in their predictions for 2022’s 4th quarter shopping season, however, it’s not easy to be jolly. Doomsayers’ dirges have their point, but we’re in this together, and here’s my own ditty for courage, set to the chorus of Jingle Bells : Local foot traffic is Up now 20% News is good in the neighborhood If basics are your bent Big brands (particularly those that trade in the trends of electronics) are not expecting a banner year for people buying new TVs or surveillance technology. Yet, if what your local business offers is help with basic needs and modest comforts, 2022’s holiday sales can be decent, if not a phenomenal spree. Let’s look at a solid strategy for stocking what folks want and communicating that you’re here to serve. Food,...

Image credit: Stanley Zimny I like nothing better than using this annual local SEO holiday column as a greeting card with messages of good cheer, great strategy, and healthy profit penned inside. With economists caroling “ austere ” and “ scary ” in their predictions for 2022’s 4th quarter shopping season, however, it’s not easy to be jolly. Doomsayers’ dirges have their point, but we’re in this together, and here’s my own ditty for courage, set to the chorus of Jingle Bells : Local foot traffic is Up now 20% News is good in the neighborhood If basics are your bent Big brands (particularly those that trade in the trends of electronics) are not expecting a banner year for people buying new TVs or surveillance technology. Yet, if what your local business offers is help with basic needs and modest comforts, 2022’s holiday sales can be decent, if not a phenomenal spree. Let’s look at a solid strategy for stocking what folks want and communicating that you’re here to serve. Food,...