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SEO Analytics for Free - Combining Google Search with the Moz API

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Posted by Purple-Toolz I’m a self-funded start-up business owner. As such, I want to get as much as I can for free before convincing our finance director to spend our hard-earned bootstrapping funds. I’m also an analyst with a background in data and computer science, so a bit of a geek by any definition. What I try to do, with my SEO analyst hat on, is hunt down great sources of free data and wrangle it into something insightful. Why? Because there’s no value in basing client advice on conjecture. It’s far better to combine quality data with good analysis and help our clients better understand what’s important for them to focus on. In this article, I will tell you how to get started using a few free resources and illustrate how to pull together unique analytics that provide useful insights for your blog articles if you’re a writer, your agency if you’re an SEO, or your website if you’re a client or owner doing SEO yourself. The scenario I’m going to use is that I want analyze some ...

5 Things You Should Know About "People Also Ask" & How to Take Advantage

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Posted by SamuelMangialavori It's undeniable that the SERPs have changed considerably in the last year or so. Elements like featured snippets, Knowledge Graphs, local packs, and People Also Ask have really taken over the SEO world — and left some of us a bit confused. In particular, the People Also Ask (PAA) feature caught my attention in the last few months. For many of the clients I've worked with, PAAs have really had an impact on their SERPs. If you are anything like me, you might be asking yourself the same questions: How important are these SERP features? How many clicks do they “steal” from SEO? And most importantly: who are these people that also ask SO MANY questions? Somehow, I always imagine the hipster-looking man from Answer the Public being the leader of such a group of people... The first part of the post focuses on five things I've learned about People Also Ask, while the second part outlines some ideas on how to take advantage of such features. ...

5 Things You Should Know About "People Also Ask" & How to Take Advantage

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Posted by SamuelMangialavori It's undeniable that the SERPs have changed considerably in the last year or so. Elements like featured snippets, Knowledge Graphs, local packs, and People Also Ask have really taken over the SEO world — and left some of us a bit confused. In particular, the People Also Ask (PAA) feature caught my attention in the last few months. For many of the clients I've worked with, PAAs have really had an impact on their SERPs. If you are anything like me, you might be asking yourself the same questions: How important are these SERP features? How many clicks do they “steal” from SEO? And most importantly: who are these people that also ask SO MANY questions? Somehow, I always imagine the hipster-looking man from Answer the Public being the leader of such a group of people... The first part of the post focuses on five things I've learned about People Also Ask, while the second part outlines some ideas on how to take advantage of such features. ...

Intro to SEO Competitive Analysis 101 - Whiteboard Friday

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Posted by Cyrus-Shepard A good, solid competitive analysis can provide you with priceless insights into what's working for other folks in your industry, but it's not always easy to do right. In this week's edition of Whiteboard Friday, Cyrus walks you through how to perform a full competitive analysis, including: How to identify your  true competitors Keyword gap analysis Link gap analysis Top content analysis Plus, don't miss the handy tips on which tools can help with this process and our brand-new guide (with free template) on  SEO competitive analysis . Give it a watch and let us know your own favorite tips for performing a competitive analysis in the comments!   Click on the whiteboard image above to open a high-resolution version in a new tab! Video Transcription Howdy, Moz fans. Welcome to another edition of Whiteboard Friday. I'm Cyrus Shepard. Today we're talking about a really cool topic — competitive analysis. This is an introdu...