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Posted by FeliciaCrawford Have you ever wished there were an easy way to see all the top keywords your site is ranking for? How about a competitor's? What about those times when you're stumped trying to come up with keywords related to your core topic, or want to know the questions people are asking around your keywords? There's plenty of keyword research workflow gold to be uncovered in Keyword Explorer . It's a tool that can save you a ton of time when it comes to both general keyword research and the nitty-gritty details. And time and again, we hear from folks who are surprised that a tool they use all the time can do [insert cool and helpful thing here] — they had no idea!  Well, let's remedy that! Starting with today's post, we'll be publishing a series of quick videos put together by our own brilliant SEO scientist (and, according to Google , the smartest SEO in the world)  Britney Muller . Each one will highlight one super useful workflow to solve...

Posted by FeliciaCrawford Have you ever wished there were an easy way to see all the top keywords your site is ranking for? How about a competitor's? What about those times when you're stumped trying to come up with keywords related to your core topic, or want to know the questions people are asking around your keywords? There's plenty of keyword research workflow gold to be uncovered in Keyword Explorer . It's a tool that can save you a ton of time when it comes to both general keyword research and the nitty-gritty details. And time and again, we hear from folks who are surprised that a tool they use all the time can do [insert cool and helpful thing here] — they had no idea!  Well, let's remedy that! Starting with today's post, we'll be publishing a series of quick videos put together by our own brilliant SEO scientist (and, according to Google , the smartest SEO in the world)  Britney Muller . Each one will highlight one super useful workflow to solve...

Posted by AndrewDennis33 Content and links — to successfully leverage search as a marketing channel you need useful content and relevant links. Many experienced SEOs have run numerous tests and experiments to correlate backlinks with higher rankings, and Google has espoused the importance of “great content” for as long as I can remember. In fact, a Google employee straight up told us that content and links are two of the three (the other being RankBrain) most important ranking factors in its search algorithm. So why do we seem to overcomplicate SEO by chasing new trends and tactics, overreacting to fluctuations in rankings, and obsessing over the length of our title tags? SEO is simple — it’s content and it’s links. Now, this is a simple concept, but it is much more nuanced and complex to execute well. However, I believe that by getting back to basics and focusing on these two pillars of SEO we can all spend more time doing the work that will be most impactful, creating a bett...

Posted by AndrewDennis33 Content and links — to successfully leverage search as a marketing channel you need useful content and relevant links. Many experienced SEOs have run numerous tests and experiments to correlate backlinks with higher rankings, and Google has espoused the importance of “great content” for as long as I can remember. In fact, a Google employee straight up told us that content and links are two of the three (the other being RankBrain) most important ranking factors in its search algorithm. So why do we seem to overcomplicate SEO by chasing new trends and tactics, overreacting to fluctuations in rankings, and obsessing over the length of our title tags? SEO is simple — it’s content and it’s links. Now, this is a simple concept, but it is much more nuanced and complex to execute well. However, I believe that by getting back to basics and focusing on these two pillars of SEO we can all spend more time doing the work that will be most impactful, creating a bett...