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Posted by JotFormmarketing In the fall of 2018 our CEO had a simple yet head-exploding request of the JotForm marketing and growth teams: Produce 100,000 words of high-quality written content in a single month. All types of content would count toward the goal, including posts on our own blog, help guides, template descriptions, and guest posts and sponsored articles on other sites. In case you don’t think that sounds like a lot, 100,000 words is the length of a 400-page book. Produced in a single month. By a group of JotFormers who then numbered fewer than eight. Why would on Earth would he want us to do all that? My colleague and I trying to calculate how many blog posts it would take to reach 100,000 words. It’s important to understand intent here. Our CEO, Aytekin, isn’t a crazy man. He didn’t send us on a mission just to keep us busy. You see, for many months we’d dabbled with content, and it was working. Aytekin’s contributed posts in Entrepreneur magazine and on Medium ...

Posted by JotFormmarketing In the fall of 2018 our CEO had a simple yet head-exploding request of the JotForm marketing and growth teams: Produce 100,000 words of high-quality written content in a single month. All types of content would count toward the goal, including posts on our own blog, help guides, template descriptions, and guest posts and sponsored articles on other sites. In case you don’t think that sounds like a lot, 100,000 words is the length of a 400-page book. Produced in a single month. By a group of JotFormers who then numbered fewer than eight. Why would on Earth would he want us to do all that? My colleague and I trying to calculate how many blog posts it would take to reach 100,000 words. It’s important to understand intent here. Our CEO, Aytekin, isn’t a crazy man. He didn’t send us on a mission just to keep us busy. You see, for many months we’d dabbled with content, and it was working. Aytekin’s contributed posts in Entrepreneur magazine and on Medium ...

Posted by KristinTynski I’m often asked about what results are earned through content marketing and digital PR. So I decided to take a data-driven approach to quantifying the value of links from top-tier press mentions by looking at the aggregate improvements seen by a group of domains that have enjoyed substantial press attention in the last few months. Then I examined which publishers can have the biggest impact on rankings. My goal was to answer this question: What sort of median bump can be expected when your brand secures media coverage? And how can you potentially get the biggest organic lift? First off: Top-tier links matter a great deal This chart represents the correlation between the number of times a site was linked to from within the article text of publishers and its rankings and traffic. Considering the sheer number of possible variables that contribute to rankings changes (on-site factors, amount and quality of on-site content, penalties, etc.) seeing R-values (wh...

Posted by KristinTynski I’m often asked about what results are earned through content marketing and digital PR. So I decided to take a data-driven approach to quantifying the value of links from top-tier press mentions by looking at the aggregate improvements seen by a group of domains that have enjoyed substantial press attention in the last few months. Then I examined which publishers can have the biggest impact on rankings. My goal was to answer this question: What sort of median bump can be expected when your brand secures media coverage? And how can you potentially get the biggest organic lift? First off: Top-tier links matter a great deal This chart represents the correlation between the number of times a site was linked to from within the article text of publishers and its rankings and traffic. Considering the sheer number of possible variables that contribute to rankings changes (on-site factors, amount and quality of on-site content, penalties, etc.) seeing R-values (wh...

Posted by DanielRussell For marketers, Reddit is more than a tool to while away your lunch break. It's a huge, thriving forum with subreddits devoted to almost any topic you can imagine — and exciting new content ideas lurk within threads, just waiting to be discovered. In this edition of Whiteboard Friday, Daniel Russell takes you through five simple steps to mine Reddit for content ideas bolstered by your target audience's interest. Video Transcription Howdy, Moz fans. Welcome to another edition of Whiteboard Friday. My name is Daniel Russell. I'm from an agency called Go Fish Digital . Today we're going to be talking about mining Reddit for content ideas. Reddit, you've probably heard of it, but in case you haven't, it's one of the largest websites on the internet. It gets billions of views and clicks per year. People go there because it is a great source of content. It's really entertaining. But it also means that it's a great source ...

Posted by DanielRussell For marketers, Reddit is more than a tool to while away your lunch break. It's a huge, thriving forum with subreddits devoted to almost any topic you can imagine — and exciting new content ideas lurk within threads, just waiting to be discovered. In this edition of Whiteboard Friday, Daniel Russell takes you through five simple steps to mine Reddit for content ideas bolstered by your target audience's interest. Video Transcription Howdy, Moz fans. Welcome to another edition of Whiteboard Friday. My name is Daniel Russell. I'm from an agency called Go Fish Digital . Today we're going to be talking about mining Reddit for content ideas. Reddit, you've probably heard of it, but in case you haven't, it's one of the largest websites on the internet. It gets billions of views and clicks per year. People go there because it is a great source of content. It's really entertaining. But it also means that it's a great source ...

Posted by Alan_Coleman Hello Moz readers, We’re proud to bring some insights from the Wolfgang E-Commerce KPI Study 2020 . The annual study provides KPI benchmark data which allow digital marketers analyze their 2019 performance and plan their 2020. The most popular section in the report amongst Moz readers has always been the conversion correlation , where we crunch the numbers to see what sets the high-performing websites apart. We're privileged to count a number of particularly high-performance websites among our dataset participants. There have been over twenty international digital marketing awards won by a spread of participant websites in the last three years. In these findings, you're getting insights from the global top tier of campaigns. If we take a five-year look-back, we can see the conversion correlation section acts as an accurate predictor of upcoming trends in digital marketing. In our 2016 study , the two stand-out correlations with conversion rate were:...