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As SEOs, our goal when we're creating content is to provide equitable access, which means that content isn’t just available to search engines, but also to people of all abilities. In the second installment of his three-part accessibility series, Cooper shows you how to ensure that your amazing content is accessible by bots AND people. Click on the whiteboard image above to open a high resolution version in a new tab! Video Transcription Hey, Moz fans. Welcome to the latest edition of Whiteboard Friday. I'm Cooper Hollmaier. I started doing SEO in 2016, and today I worked at a large outdoor specialty retailer helping make our strategies for technical SEO come alive. Thank you for attending this Session 2 of 3 of our SEO and accessibility series.  It all starts with accessibility If you've taken the intro to SEO course here at Moz, you're probably familiar with the concept called Mozlow's hierarchy of SEO needs. If you're not, the basic idea is that we ...

As SEOs, our goal when we're creating content is to provide equitable access, which means that content isn’t just available to search engines, but also to people of all abilities. In the second installment of his three-part accessibility series, Cooper shows you how to ensure that your amazing content is accessible by bots AND people. Click on the whiteboard image above to open a high resolution version in a new tab! Video Transcription Hey, Moz fans. Welcome to the latest edition of Whiteboard Friday. I'm Cooper Hollmaier. I started doing SEO in 2016, and today I worked at a large outdoor specialty retailer helping make our strategies for technical SEO come alive. Thank you for attending this Session 2 of 3 of our SEO and accessibility series.  It all starts with accessibility If you've taken the intro to SEO course here at Moz, you're probably familiar with the concept called Mozlow's hierarchy of SEO needs. If you're not, the basic idea is that we ...

If you’re currently working to make your website accessible to all users, you’ve probably already heard about the Americans with Disabilities Act (ADA) . This piece of US federal legislation was passed to prevent discrimination against disabled individuals, either by government agencies or private companies. Even though the ADA was created before most organizations had an online presence, recent legal precedent shows that the act applies to the accessibility of websites and mobile apps just as much as it does to physical locations, such as stores, restaurants, and movie theaters. The ADA itself doesn’t set out any specific criteria for web and mobile accessibility. Instead, many web developers and legal professionals turn to the Web Content Accessibility Guidelines (WCAG) , widely accepted as the benchmark for digital accessibility today. In this blog, we’ll take a closer look at WCAG, and outline the steps you can take to meet its standards. We’ll also briefly explain why accessib...

If you’re currently working to make your website accessible to all users, you’ve probably already heard about the Americans with Disabilities Act (ADA) . This piece of US federal legislation was passed to prevent discrimination against disabled individuals, either by government agencies or private companies. Even though the ADA was created before most organizations had an online presence, recent legal precedent shows that the act applies to the accessibility of websites and mobile apps just as much as it does to physical locations, such as stores, restaurants, and movie theaters. The ADA itself doesn’t set out any specific criteria for web and mobile accessibility. Instead, many web developers and legal professionals turn to the Web Content Accessibility Guidelines (WCAG) , widely accepted as the benchmark for digital accessibility today. In this blog, we’ll take a closer look at WCAG, and outline the steps you can take to meet its standards. We’ll also briefly explain why accessib...

Whether you recognize his iconic tweets or have read one of his content exposés on some of the world’s most powerful brands, Ross Simmonds has certainly made a name for himself in the content world. Through his experience working with clients both large and small, Ross has discovered the perfect recipe for developing and distributing content that will drive real results, and he’s ready to share it with our MozCon audience! We're absolutely thrilled to welcome him back to the MozCon stage, and we connected with him ahead of the show to discuss how he broke into the industry, his content philosophy, and what he’s looking forward to at MozCon 2021. Question: You’ve been covering content creation and content marketing for quite some time, so could you tell us a bit about how you got your start? How did you set yourself apart? Ross : I got started in content marketing accidentally. It was a time when content marketing really wasn't a thing. I got started by creating content onl...

Whether you recognize his iconic tweets or have read one of his content exposés on some of the world’s most powerful brands, Ross Simmonds has certainly made a name for himself in the content world. Through his experience working with clients both large and small, Ross has discovered the perfect recipe for developing and distributing content that will drive real results, and he’s ready to share it with our MozCon audience! We're absolutely thrilled to welcome him back to the MozCon stage, and we connected with him ahead of the show to discuss how he broke into the industry, his content philosophy, and what he’s looking forward to at MozCon 2021. Question: You’ve been covering content creation and content marketing for quite some time, so could you tell us a bit about how you got your start? How did you set yourself apart? Ross : I got started in content marketing accidentally. It was a time when content marketing really wasn't a thing. I got started by creating content onl...

A decade ago, you could define SEO to a layperson by establishing the relationship between “search” and “text." Fast-forward to present day, and a sizable chunk of web traffic and online purchases now come from searches initiated by voice prompt. Because users ask for content differently when they use Siri or Alexa — compared to when they type a search query into a browser — optimizing content to capture more of that traffic is going to work a bit differently. Voice search is different than browser search You have to make a distinction early on between voice searches that simply transcribe a voice prompt into a search bar and return a list of results, or a search action that triggers a specific command from a digital assistant-style platform. Most content isn’t going to be able to accommodate optimizations for both the Google search bar and an Alexa voice command at the same time, and some content can’t be engaged by voice-enabled devices at all, like a screen-free home smart s...