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There are so many ways to improve SEO, not least of which is link building . But do you feel like the quality of results from your link building strategy has started dwindling? If your answer is “yes”, you’re not alone. Link building has taken off in the content marketing world, but we’ve exhausted the typical strategies by overusing them. There is one method to improve SEO and brand awareness that marketers haven’t utilized broadly yet — designing guestographics . This is a strategy that we at Venngage have been using for years to earn backlinks and improve our SERP. Guestographics aren’t exactly a secret, but since so few content marketers know about them, here are our tips for creating and pitching them. What is a guestographic? A guestographic is essentially a guest infographic. We’ve used this term internally for years because it has a very specific purpose. Guestographics are created in collaboration with other brands. It’s their content with our infographic design. This ha...

There are so many ways to improve SEO, not least of which is link building . But do you feel like the quality of results from your link building strategy has started dwindling? If your answer is “yes”, you’re not alone. Link building has taken off in the content marketing world, but we’ve exhausted the typical strategies by overusing them. There is one method to improve SEO and brand awareness that marketers haven’t utilized broadly yet — designing guestographics . This is a strategy that we at Venngage have been using for years to earn backlinks and improve our SERP. Guestographics aren’t exactly a secret, but since so few content marketers know about them, here are our tips for creating and pitching them. What is a guestographic? A guestographic is essentially a guest infographic. We’ve used this term internally for years because it has a very specific purpose. Guestographics are created in collaboration with other brands. It’s their content with our infographic design. This ha...

Creating the right content for your website needs serious planning and development. In an increasingly competitive world, it’s not enough that your audience loves it — Google has to love it too! This article will show you how to create, optimize, and promote cornerstone content that drives traffic to your website and eventually converts visitors into loyal customers. What exactly is cornerstone content? The dictionary describes “cornerstone” as something essential, indispensable, basic, or the main foundation upon which something is constructed. Cornerstone content, therefore, is the most important part of your website. It refers to a high-value piece of content that aims to increase traffic and brand awareness by showing what your business can offer. Letting potential customers know what you’re all about will help define your brand and reflect your values. As well as creating a positive first impression, cornerstone content tells Google what your website wants to share. Corners...

Creating the right content for your website needs serious planning and development. In an increasingly competitive world, it’s not enough that your audience loves it — Google has to love it too! This article will show you how to create, optimize, and promote cornerstone content that drives traffic to your website and eventually converts visitors into loyal customers. What exactly is cornerstone content? The dictionary describes “cornerstone” as something essential, indispensable, basic, or the main foundation upon which something is constructed. Cornerstone content, therefore, is the most important part of your website. It refers to a high-value piece of content that aims to increase traffic and brand awareness by showing what your business can offer. Letting potential customers know what you’re all about will help define your brand and reflect your values. As well as creating a positive first impression, cornerstone content tells Google what your website wants to share. Corners...

I’m new in town and have never heard of your business before. I’m looking for an explanation that’s as quick and easy to read as a street sign. You have just a few seconds to convey to me what your local business offers and why customers like it. Then I’ll take a few seconds to determine whether what you’ve said matches my needs. From this moment forward, we either walk the next steps of the consumer-brand journey arm-in-arm, or I wing off in another direction looking for a better match. I could become a loyal customer for decades, or I might never think of your business again. That’s how important and fleeting the moment of opportunity can be when a customer encounters a unique selling proposition (USP) highlighted by a local business. In Chapter 3 of The Essential Local SEO Strategy Guide , we reference how a clear USP underpins SEO, and it’s a topic that deserves a deeper dive. For new neighbors, travelers, and residents in search of new goods and services, the USP is a sign you...

I’m new in town and have never heard of your business before. I’m looking for an explanation that’s as quick and easy to read as a street sign. You have just a few seconds to convey to me what your local business offers and why customers like it. Then I’ll take a few seconds to determine whether what you’ve said matches my needs. From this moment forward, we either walk the next steps of the consumer-brand journey arm-in-arm, or I wing off in another direction looking for a better match. I could become a loyal customer for decades, or I might never think of your business again. That’s how important and fleeting the moment of opportunity can be when a customer encounters a unique selling proposition (USP) highlighted by a local business. In Chapter 3 of The Essential Local SEO Strategy Guide , we reference how a clear USP underpins SEO, and it’s a topic that deserves a deeper dive. For new neighbors, travelers, and residents in search of new goods and services, the USP is a sign you...