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Note: This guide was co-authored by Caitlin Boroden and Kristi Barrow. The largest players in website analytics are Adobe Analytics and Google Analytics (GA), and for many SEOs, GA is typically their first foray into the world of analytics.  While there are plenty of guides to self-learn GA, there is noticeably less documentation for Adobe Analytics. In this new guide, we’ll cover the basics of Adobe Analytics for SEO, guide you through creating a simple dashboard, and help you ensure your Adobe Analytics implementation is set up correctly for your business needs. Then, we’ll show you how to add a few new and exciting elements to your SEO dashboard. What is Adobe Analytics and why is it important for SEO? On a basic level, Adobe Analytics functions just like Google Analytics. They both allow you to monitor website traffic across channels, track conversions, and understand customer behavior. However, Adobe Analytics has many advanced features that allow you to ...

Three years ago, I wrote a post for the Moz Blog advising how the latest news on mobile-first indexing would impact internal linking strategies, particularly for larger sites. “By now, you’ve probably heard as much as you can bear about mobile first indexing”, I joked in my introduction. Little did I know. Only now — in the summer of 2021 — are Google, supposedly, maybe, finalizing the rollout of mobile-first. Even as of August 2021, Google is still very much actively crawling sites with Googlebot desktop*. As with the recent delays to the Core Web Vitals rollout, the issue here for Google is that they can’t push changes which make their results worse. As Mike King pointed out back in March over at iPullRank, there’s still a big disparity between the mobile and desktop versions of the web, especially when it comes to links. I don’t need to persuade most SEOs that they should care about links, but I maybe do need to remind you that internal links are, for most pages, a much bigger...

Three years ago, I wrote a post for the Moz Blog advising how the latest news on mobile-first indexing would impact internal linking strategies, particularly for larger sites. “By now, you’ve probably heard as much as you can bear about mobile first indexing”, I joked in my introduction. Little did I know. Only now — in the summer of 2021 — are Google, supposedly, maybe, finalizing the rollout of mobile-first. Even as of August 2021, Google is still very much actively crawling sites with Googlebot desktop*. As with the recent delays to the Core Web Vitals rollout, the issue here for Google is that they can’t push changes which make their results worse. As Mike King pointed out back in March over at iPullRank, there’s still a big disparity between the mobile and desktop versions of the web, especially when it comes to links. I don’t need to persuade most SEOs that they should care about links, but I maybe do need to remind you that internal links are, for most pages, a much bigger...

SEO is one of the most crucial digital marketing strategies, but it’s such an in-depth concept that it pays off in the long-term to work with a qualified professional. Putting it off or hiring the wrong person can waste time, energy, and resources (not to mention all the lost revenue and business opportunities). While there are as many SEO strategies as there are SEO experts, there are still essential skills that you should look for when hiring for your next in-house SEO expert. With that said, open a new Google Doc… it’s time to take notes! An overview of the SEO knowledge tree There are a lot more to SEO experts than meets the eye, but let’s start with a basic overview of what an SEO specialist should be proficient in. I’ll also note here that not all specialists have the same knowledge, and typically specialize in one area, but may know some parts of all of these subtopics: on-page SEO, off-page SEO, and technical SEO. On-page SEO On-page SEO is exactly what you think it is:...

SEO is one of the most crucial digital marketing strategies, but it’s such an in-depth concept that it pays off in the long-term to work with a qualified professional. Putting it off or hiring the wrong person can waste time, energy, and resources (not to mention all the lost revenue and business opportunities). While there are as many SEO strategies as there are SEO experts, there are still essential skills that you should look for when hiring for your next in-house SEO expert. With that said, open a new Google Doc… it’s time to take notes! An overview of the SEO knowledge tree There are a lot more to SEO experts than meets the eye, but let’s start with a basic overview of what an SEO specialist should be proficient in. I’ll also note here that not all specialists have the same knowledge, and typically specialize in one area, but may know some parts of all of these subtopics: on-page SEO, off-page SEO, and technical SEO. On-page SEO On-page SEO is exactly what you think it is:...