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Every website relies on Google to some extent. It’s simple: your pages get indexed by Google, which makes it possible for people to find you. That’s the way things should go. However, that’s not always the case. Many pages never get indexed by Google . If you work with a website, especially a large one, you’ve probably noticed that not every page on your website gets indexed, and many pages wait for weeks before Google picks them up. Various factors contribute to this issue, and many of them are the same factors that are mentioned with regard to ranking — content quality and links are two examples. Sometimes, these factors are also very complex and technical. Modern websites that rely heavily on new web technologies have notoriously suffered from indexing issues in the past , and some still do. Many SEOs still believe that it’s the very technical things that prevent Google from indexing content, but this is a myth. While it’s true that Google might not index your pages if you don’...

Every website relies on Google to some extent. It’s simple: your pages get indexed by Google, which makes it possible for people to find you. That’s the way things should go. However, that’s not always the case. Many pages never get indexed by Google . If you work with a website, especially a large one, you’ve probably noticed that not every page on your website gets indexed, and many pages wait for weeks before Google picks them up. Various factors contribute to this issue, and many of them are the same factors that are mentioned with regard to ranking — content quality and links are two examples. Sometimes, these factors are also very complex and technical. Modern websites that rely heavily on new web technologies have notoriously suffered from indexing issues in the past , and some still do. Many SEOs still believe that it’s the very technical things that prevent Google from indexing content, but this is a myth. While it’s true that Google might not index your pages if you don’...

Software dashboards are supposed to feel clean and quiet, organized so that everything you need to do good work is right at hand, like this: Seeing the rebrand of Google My Business to Google Business Profile include the news that single location businesses will no longer enjoy the dignity of a room of one’s own because nice dashboards will be the sole province of more fortunate, large enterprises, it feels like SMBs are now being told (with indifference) to manage their listings here: In Google’s own words : “Moving forward, we recommend small businesses manage their profiles directly on Search or Maps. To keep things simple, ‘Google My Business’ is being renamed ‘Google Business Profile.’...The existing Google My Business web experience will transition to primarily support larger businesses with multiple locations, and will be renamed ‘Business Profile Manager.’” To wit, big businesses will be granted some version of the former Google My Business dashboard, with its helpful nav...

Software dashboards are supposed to feel clean and quiet, organized so that everything you need to do good work is right at hand, like this: Seeing the rebrand of Google My Business to Google Business Profile include the news that single location businesses will no longer enjoy the dignity of a room of one’s own because nice dashboards will be the sole province of more fortunate, large enterprises, it feels like SMBs are now being told (with indifference) to manage their listings here: In Google’s own words : “Moving forward, we recommend small businesses manage their profiles directly on Search or Maps. To keep things simple, ‘Google My Business’ is being renamed ‘Google Business Profile.’...The existing Google My Business web experience will transition to primarily support larger businesses with multiple locations, and will be renamed ‘Business Profile Manager.’” To wit, big businesses will be granted some version of the former Google My Business dashboard, with its helpful nav...

Content marketing expert Amanda Milligan is back with three more ways to make your content more newsworthy. If you haven't seen part one, be sure to check it out !  Click on the whiteboard image above to open a larger version in a new tab! Video Transcription Hi, everyone. Welcome to another edition of Whiteboard Friday. My name is Amanda Milligan, and I am back with a part two for how to make newsworthy content. So when I made part one , I was working at Fractl, and I talked about three things. Let's see I remember them. It was data, emotion, and impact as three elements you need to be considering when creating newsworthy content. Those are still important. If you haven't seen that Whiteboard Friday, check it out after this one. It doesn't need to be in any particular order.  Now I work at Stacker. stacker.com is a publication, but it's also a newswire. So like the AP for breaking news or Reuters for financial news, Stacker is a newswire for data journa...

Content marketing expert Amanda Milligan is back with three more ways to make your content more newsworthy. If you haven't seen part one, be sure to check it out !  Click on the whiteboard image above to open a larger version in a new tab! Video Transcription Hi, everyone. Welcome to another edition of Whiteboard Friday. My name is Amanda Milligan, and I am back with a part two for how to make newsworthy content. So when I made part one , I was working at Fractl, and I talked about three things. Let's see I remember them. It was data, emotion, and impact as three elements you need to be considering when creating newsworthy content. Those are still important. If you haven't seen that Whiteboard Friday, check it out after this one. It doesn't need to be in any particular order.  Now I work at Stacker. stacker.com is a publication, but it's also a newswire. So like the AP for breaking news or Reuters for financial news, Stacker is a newswire for data journa...

What is “share of voice”? Share of voice (SOV) in marketing originated as advertising terminology, defining the percentage of media spend by a company compared to the total spend in the market. In essence, it’s meant to gauge visibility of a brand compared to its competition. In the SEO world, it measures organic visibility compared to the rest of the search landscape. Share of voice has been used in the SEO industry for years, but recently more SEO tools have begun incorporating it as an additional measurement alternative to simple rank tracking. Rank tracking is extremely valuable, but when it comes to reporting and speaking with stakeholders unfamiliar with the minutiae of SEO, rank tracking can get people confused and caught up on a specific rank for one term at one point in time. Not to mention that search engines are extremely sophisticated now, and many factors can influence why a brand may rank position #1 in one location and position #8 in another. Share of voice is an alt...