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MozCon is heading back to Seattle this July, and we’re excited to announce the return of our annual call for up-and-coming community speakers! Every year, we take great pride in reserving space on our stage for new voices. Are you the person that everyone in your network looks to for digital marketing advice? Perhaps you’ve been honing your voice on podcasts or blogs, all the while dreaming of stepping onto the big stage to share your innovative ideas? Now’s your chance to submit your pitch for the opportunity to join industry leaders on the MozCon stage in front of 1,500 of your peers. (No pressure!) Not sure what a community speaker is? At MozCon, we have a speaker selection committee that identifies practitioners at the top of their professional field with a mean speaking game. But these sessions are by invite only, and we know the community is bursting at the seams with hidden gems ready to share groundbreaking research, hot tips, and SEO tests that drive results. Cue our MozCo...

MozCon is heading back to Seattle this July, and we’re excited to announce the return of our annual call for up-and-coming community speakers! Every year, we take great pride in reserving space on our stage for new voices. Are you the person that everyone in your network looks to for digital marketing advice? Perhaps you’ve been honing your voice on podcasts or blogs, all the while dreaming of stepping onto the big stage to share your innovative ideas? Now’s your chance to submit your pitch for the opportunity to join industry leaders on the MozCon stage in front of 1,500 of your peers. (No pressure!) Not sure what a community speaker is? At MozCon, we have a speaker selection committee that identifies practitioners at the top of their professional field with a mean speaking game. But these sessions are by invite only, and we know the community is bursting at the seams with hidden gems ready to share groundbreaking research, hot tips, and SEO tests that drive results. Cue our MozCo...

When rolling out an SEO strategy, an important step is to establish goals you’re able to report on regularly. With Custom Reports in Moz Pro , you have the ability to set up automatic reports to send to key stakeholders regarding the goals you are seeking to achieve. In the previous Daily Fix edition we talked through the basics of creating reports. This time, we’ll dive deeper into some specific use cases that may help you and your team better relay critical information regarding your SEO goals and objectives. Use Case: Rankings Opportunities Staying on top of rankings opportunities and how your site stacks up against your competitor may be a critical piece in your SEO strategic puzzle. In this video, Varad will walk through how you can further supplement the existing Rankings Opportunities template. This report will offer ongoing insight into possible opportunities to tackle next. Use Case: Competitive Analysis Setting up a competitive analysis report can help you answer ...

When rolling out an SEO strategy, an important step is to establish goals you’re able to report on regularly. With Custom Reports in Moz Pro , you have the ability to set up automatic reports to send to key stakeholders regarding the goals you are seeking to achieve. In the previous Daily Fix edition we talked through the basics of creating reports. This time, we’ll dive deeper into some specific use cases that may help you and your team better relay critical information regarding your SEO goals and objectives. Use Case: Rankings Opportunities Staying on top of rankings opportunities and how your site stacks up against your competitor may be a critical piece in your SEO strategic puzzle. In this video, Varad will walk through how you can further supplement the existing Rankings Opportunities template. This report will offer ongoing insight into possible opportunities to tackle next. Use Case: Competitive Analysis Setting up a competitive analysis report can help you answer ...

Back in December of 2021, Google launched a redesigned version of Top Stories on desktop that got relatively little notice. At first glance, it appeared that Google introduced a two-column design, such as this Top Stories pack for “Nerf”: Over time, SEOs spotted a rarer but more interesting variety, the 7-pack. Here’s one for “snow” (a topic very much on my mind in Chicago as I’m writing this post): Beyond the redesign itself, this 7-pack occupies a huge amount of screen real-estate, especially compared to previous Top Stories lists and carousels that were limited to three stories. Should we panic yet? It’s easy to focus on the most extreme examples, but how often is this 7-pack variety actually occurring? Across the MozCast 10,000-keyword daily tracking set on February 3rd, we captured 2,121 page-one SERPs with Top Stories. Here’s the breakdown by story count: In our data set, the 7-pack is pretty rare (<1%), with a bit under half (44%) of Top Stories packs containing four...

Back in December of 2021, Google launched a redesigned version of Top Stories on desktop that got relatively little notice. At first glance, it appeared that Google introduced a two-column design, such as this Top Stories pack for “Nerf”: Over time, SEOs spotted a rarer but more interesting variety, the 7-pack. Here’s one for “snow” (a topic very much on my mind in Chicago as I’m writing this post): Beyond the redesign itself, this 7-pack occupies a huge amount of screen real-estate, especially compared to previous Top Stories lists and carousels that were limited to three stories. Should we panic yet? It’s easy to focus on the most extreme examples, but how often is this 7-pack variety actually occurring? Across the MozCast 10,000-keyword daily tracking set on February 3rd, we captured 2,121 page-one SERPs with Top Stories. Here’s the breakdown by story count: In our data set, the 7-pack is pretty rare (<1%), with a bit under half (44%) of Top Stories packs containing four...

If you want to serve local business owners, allying your company with their deepest needs matters. Recently, the Institute for Local Self-Reliance provided a valuable opportunity to hear directly from localism advocates and elected officials about small business owners’ goals and obstacles. If your brand is marketing software or other services to this largest sector of American commerce, I highly recommend setting aside an hour this week to watch the whole recording (embedded at the end of this post).  Today, I’ll briefly recap the information from this event that stood out to me as most illuminating, in hopes that you will be able to evaluate these messages to help you find common cause with clients and customers.  The present state of local economics in the U.S. ILSR’s co-director, Stacy Mitchell , began the webinar by remarking that, just a decade ago, it was not common to hear much political talk surrounding small businesses versus monopolies, but that this is ch...