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Inclusivity is an important consideration for every business owner and content creator, and should be at the heart of your ongoing design efforts — not something you look at after a website or piece of content goes live. Before we get to specific tips on creating this inclusive content, let’s go over key definitions and concepts. What is inclusivity? Inclusivity is about recognizing diversity. It ensures everyone can participate to the greatest possible extent. Other names for inclusivity include universal design and design for all. Inclusivity addresses a wide range of issues, including: Accessibility for people with disabilities Access to and quality of internet connectivity, computer hardware, and computer software Computer literacy and skills Economic circumstances Education Geographic location Culture Age (older and younger people) Language Understanding Usability, Accessibility, and Inclusivity Usability According to the World Wide Web Consor...

SEOs have powerful metrics at their disposal to measure the success of their strategies, such as Domain Authority (DA) and Page Authority (PA). But how best to use them? In today's Whiteboard Friday, Tom shows you how to think about these metrics as part of a holistic approach to your link building analysis.  Click on the whiteboard image above to open a high resolution version in a new tab! Video Transcription Happy Friday, Moz fans, and today's Whiteboard Friday is about measuring link building. So obviously this is a very big and very old topic in the SEO space, and it's one that Moz, as a company, is heavily invested in, right? Like Domain Authority and Page Authority are two very popular products of ours, which are commonly used for this exact purpose. Now this isn't going to be advertorial, though. I could stand here and just say obviously these are the best metrics in the world and that kind of thing. That's not what I'm here to do. I'm h...

SEOs have powerful metrics at their disposal to measure the success of their strategies, such as Domain Authority (DA) and Page Authority (PA). But how best to use them? In today's Whiteboard Friday, Tom shows you how to think about these metrics as part of a holistic approach to your link building analysis.  Click on the whiteboard image above to open a high resolution version in a new tab! Video Transcription Happy Friday, Moz fans, and today's Whiteboard Friday is about measuring link building. So obviously this is a very big and very old topic in the SEO space, and it's one that Moz, as a company, is heavily invested in, right? Like Domain Authority and Page Authority are two very popular products of ours, which are commonly used for this exact purpose. Now this isn't going to be advertorial, though. I could stand here and just say obviously these are the best metrics in the world and that kind of thing. That's not what I'm here to do. I'm h...

Being an SEO, you can’t go a day without hearing about links: “Links are crucial!” or “Prioritize links!” or “Links are the nourishing lifeblood of the almighty algorithm!” But for those of us who’ve taken the next step to actually figure out how to earn said links, we realize it’s not that straightforward. It’s hard to sum up all of that in the tweets and LinkedIn posts that get shared about link earning, because the truth is, there’s no such thing as a one-size-fits-all link earning approach or vendor. You need a link earning “stack” that appropriately reflects the complexity of your marketing and content goals. In an ideal world, here’s what that stack would look like. (Hat tip to Paul Zalewski, SVP of Marketing at Verblio , who gave me the idea for this breakdown!) Passive link earning Objective: Set up a foundation for link earning with lower effort over time Content needed: A “linkable content” asset (this is key) Promotion needed: Manual outreach and promotion to acq...

Being an SEO, you can’t go a day without hearing about links: “Links are crucial!” or “Prioritize links!” or “Links are the nourishing lifeblood of the almighty algorithm!” But for those of us who’ve taken the next step to actually figure out how to earn said links, we realize it’s not that straightforward. It’s hard to sum up all of that in the tweets and LinkedIn posts that get shared about link earning, because the truth is, there’s no such thing as a one-size-fits-all link earning approach or vendor. You need a link earning “stack” that appropriately reflects the complexity of your marketing and content goals. In an ideal world, here’s what that stack would look like. (Hat tip to Paul Zalewski, SVP of Marketing at Verblio , who gave me the idea for this breakdown!) Passive link earning Objective: Set up a foundation for link earning with lower effort over time Content needed: A “linkable content” asset (this is key) Promotion needed: Manual outreach and promotion to acq...

Image credit: Bart Maguire Over the next six months, Google is going to employ machine learning and AI to alter the hours of operation on twenty million Google Business Profiles as part of their project of creating a “self-updating map”. Some experts estimate that this is roughly one-fifth to one-sixth of all GBP listings, meaning the chances are strong that you or one or more of your clients could experience these edits. Google has good reason for pursuing accuracy in their local index, but local business owners have even better reason to be on top of this announcement and proactively safeguard the validity of their own data. Today, we’ll show you what to do to take charge on these vital listings which, while they belong to Google, represent your business. Why is this happening and is this new? Google is right in observing that the chaos of COVID-19 has affected the accuracy of their local business index. Updating GBP hours to reflect changes may not be at the top of the to-do...

Image credit: Bart Maguire Over the next six months, Google is going to employ machine learning and AI to alter the hours of operation on twenty million Google Business Profiles as part of their project of creating a “self-updating map”. Some experts estimate that this is roughly one-fifth to one-sixth of all GBP listings, meaning the chances are strong that you or one or more of your clients could experience these edits. Google has good reason for pursuing accuracy in their local index, but local business owners have even better reason to be on top of this announcement and proactively safeguard the validity of their own data. Today, we’ll show you what to do to take charge on these vital listings which, while they belong to Google, represent your business. Why is this happening and is this new? Google is right in observing that the chaos of COVID-19 has affected the accuracy of their local business index. Updating GBP hours to reflect changes may not be at the top of the to-do...