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It would be hard to overstate the value of the education offered at MozCon. From the impressive accreditation of seasoned speakers to the novel thinking of newcomers, MozCon 2022’s presenters delivered a level of actionable advice and inspiration that resoundingly reaffirmed why this event is one of the best-loved in the SEO world. As a local SEO, it’s my practice to attend the livestream with ears pricked to catch any takeaway that could be useful to local businesses and their marketers. Local was the core focus of a few presentations, but while the majority of MozCon talks are not local-specific, nearly all of them featured applicable expert advice that we can turn to our advantage. Today, I’ll provide my personal rundown of the best tips I gleaned for local businesses from MozCon 2022, I highly recommend pre-purchasing the video bundle to go beyond my recap to a detailed understanding of how to excel in your marketing. 1. Let’s really talk about landing pages The SEO industry h...

It would be hard to overstate the value of the education offered at MozCon. From the impressive accreditation of seasoned speakers to the novel thinking of newcomers, MozCon 2022’s presenters delivered a level of actionable advice and inspiration that resoundingly reaffirmed why this event is one of the best-loved in the SEO world. As a local SEO, it’s my practice to attend the livestream with ears pricked to catch any takeaway that could be useful to local businesses and their marketers. Local was the core focus of a few presentations, but while the majority of MozCon talks are not local-specific, nearly all of them featured applicable expert advice that we can turn to our advantage. Today, I’ll provide my personal rundown of the best tips I gleaned for local businesses from MozCon 2022, I highly recommend pre-purchasing the video bundle to go beyond my recap to a detailed understanding of how to excel in your marketing. 1. Let’s really talk about landing pages The SEO industry h...

For many of us, there is no greater feeling than winning a new client. It might help you to grow your team, earn yourself a bonus, or achieve a promotion. All of which are great motivators and things to celebrate. But for me, the reason why winning new business is so enjoyable, is because you’ve just earned the trust of someone else. You’ve connected with them. They’ve bought into your ideas, and now they’re relying on you to help them grow their business. If you’re anything like me, you’ll be excited to get started. You’ll have poured your heart and soul into winning the new account. And you can now get to work putting into practice all the things you presented so well in the pitch. For content writers, this might start with an in-depth keyword research piece. Taking your initial pitch data and expanding on it to form a content strategy. But before you start, have you thought about inviting your new client to a working session to help with your keyword research? It’s the kind of ...

For many of us, there is no greater feeling than winning a new client. It might help you to grow your team, earn yourself a bonus, or achieve a promotion. All of which are great motivators and things to celebrate. But for me, the reason why winning new business is so enjoyable, is because you’ve just earned the trust of someone else. You’ve connected with them. They’ve bought into your ideas, and now they’re relying on you to help them grow their business. If you’re anything like me, you’ll be excited to get started. You’ll have poured your heart and soul into winning the new account. And you can now get to work putting into practice all the things you presented so well in the pitch. For content writers, this might start with an in-depth keyword research piece. Taking your initial pitch data and expanding on it to form a content strategy. But before you start, have you thought about inviting your new client to a working session to help with your keyword research? It’s the kind of ...

Spongebob and Patrick. Batman and Robin. Tom and Jerry. These iconic dynamic duos simply wouldn’t be the same by themselves, and you can think of SEO and PPC in the same way. You may be thinking, “But, I always thought I needed to spend my money on one or the other!” Well, friend, I’m here to let you in on a little secret: These two, when paired together, provide you with a digital marketing double whammy. A marketing strategy based only on SEO or PPC is truly “putting your eggs in one basket”. Any business that doesn’t diversify the way they get customers isn’t realizing its full potential. Both SEO and PPC are used for a common goal — search engine marketing (SEM) — and neither would survive without targeted keywords. Since both strategies have user intent and search demand in mind, you can: Create an organic and paid strategy that surpasses your competitors and uses an optimized budget. Maximize efficient content production that can be used both for SEO and PPC. Expand...

Spongebob and Patrick. Batman and Robin. Tom and Jerry. These iconic dynamic duos simply wouldn’t be the same by themselves, and you can think of SEO and PPC in the same way. You may be thinking, “But, I always thought I needed to spend my money on one or the other!” Well, friend, I’m here to let you in on a little secret: These two, when paired together, provide you with a digital marketing double whammy. A marketing strategy based only on SEO or PPC is truly “putting your eggs in one basket”. Any business that doesn’t diversify the way they get customers isn’t realizing its full potential. Both SEO and PPC are used for a common goal — search engine marketing (SEM) — and neither would survive without targeted keywords. Since both strategies have user intent and search demand in mind, you can: Create an organic and paid strategy that surpasses your competitors and uses an optimized budget. Maximize efficient content production that can be used both for SEO and PPC. Expand...