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12 Local Search Developments You Need to Know About from Q4 2022 Hard to believe but neither Q1 , nor Q2 , nor Q3 can equal Q4 for the activity we’ve seen in local search, and the quarter isn’t even quite over yet! For all I know, Google could celebrate New Year’s Eve by renaming Google Business Profiles “Google Plus Places My Business Profiles Merchant Experience Listings” and we would just have to roll with that, too. There has been so much going on, it’s small wonder if you haven’t caught every development, but here’s a list of some of the most interesting ones you should be aware of as we look towards 2023. We’ve got one new interface, two awful bugs, three new GBP features, four review developments, several guideline updates … all that’s missing is the partridge in the pear tree! The new merchant experience breaks upon us like a thunderclap Watch this space for a vast post from me on the NMX in the next few weeks, but for now, you need to know that the editing via the old ...

12 Local Search Developments You Need to Know About from Q4 2022 Hard to believe but neither Q1 , nor Q2 , nor Q3 can equal Q4 for the activity we’ve seen in local search, and the quarter isn’t even quite over yet! For all I know, Google could celebrate New Year’s Eve by renaming Google Business Profiles “Google Plus Places My Business Profiles Merchant Experience Listings” and we would just have to roll with that, too. There has been so much going on, it’s small wonder if you haven’t caught every development, but here’s a list of some of the most interesting ones you should be aware of as we look towards 2023. We’ve got one new interface, two awful bugs, three new GBP features, four review developments, several guideline updates … all that’s missing is the partridge in the pear tree! The new merchant experience breaks upon us like a thunderclap Watch this space for a vast post from me on the NMX in the next few weeks, but for now, you need to know that the editing via the old ...

In our last episode of 2022, Crystal discusses how featured snippets show up in several different parts of the SERP, giving you lots of good value for organic reach, and how to claim those opportunities for your existing content. Click on the whiteboard image above to open a high resolution version in a new tab! Video Transcription Hi, my name is Crystal Carter. Welcome to my Whiteboard Friday. I am the Head of SEO Communications at Wix, and today I'm going to talk to you about featured snippets. Specifically, I'm going to talk to you about how you can get featured snippets for existing content. Now, before I get into that, I'd like to talk to you about why we should be thinking about featured snippets for existing content, and that's because featured snippets show up in lots of different parts of the SERP. So they give you lots of good value for organic reach. If you're not sure what a featured snippet is, if you Google something like, "what is a f...

In our last episode of 2022, Crystal discusses how featured snippets show up in several different parts of the SERP, giving you lots of good value for organic reach, and how to claim those opportunities for your existing content. Click on the whiteboard image above to open a high resolution version in a new tab! Video Transcription Hi, my name is Crystal Carter. Welcome to my Whiteboard Friday. I am the Head of SEO Communications at Wix, and today I'm going to talk to you about featured snippets. Specifically, I'm going to talk to you about how you can get featured snippets for existing content. Now, before I get into that, I'd like to talk to you about why we should be thinking about featured snippets for existing content, and that's because featured snippets show up in lots of different parts of the SERP. So they give you lots of good value for organic reach. If you're not sure what a featured snippet is, if you Google something like, "what is a f...

Image credit: Mitchell Joyce Today, we’ll be learning more about customer preferences by age group surrounding local business reviews, taking a deeper dive into some of the data from The Impact of Local Business Reviews on Consumer Behavior | SEO Industry Report . In our initial report, we covered the leading characteristics of customers as a whole, but here, we’ll surface some intriguing differences that appeared when we segmented survey responses by age. I want to preface this by stating that age discrimination of every kind is unacceptable. I’m not a fan of the fight over crumbs that underlies divisive and disrespectful slogans involving “okays” and “boomers” or “millennials” and “avocado toast”. Particularly in the US, these types of groupings only serve to divide and dishonor friends, family, and neighbors. Instead, let’s look with respect at the preferences of local business customers when it comes to reading and writing reviews so that we can operate and market local brands ...

Image credit: Mitchell Joyce Today, we’ll be learning more about customer preferences by age group surrounding local business reviews, taking a deeper dive into some of the data from The Impact of Local Business Reviews on Consumer Behavior | SEO Industry Report . In our initial report, we covered the leading characteristics of customers as a whole, but here, we’ll surface some intriguing differences that appeared when we segmented survey responses by age. I want to preface this by stating that age discrimination of every kind is unacceptable. I’m not a fan of the fight over crumbs that underlies divisive and disrespectful slogans involving “okays” and “boomers” or “millennials” and “avocado toast”. Particularly in the US, these types of groupings only serve to divide and dishonor friends, family, and neighbors. Instead, let’s look with respect at the preferences of local business customers when it comes to reading and writing reviews so that we can operate and market local brands ...

I don’t typically wear jewelry. However, when I heard a friend rave about the ring and necklace he bought from Automic Gold , it piqued my interest. As I scrolled through the site, I found myself very engaged by the approachable content, fun styles, and lifestyle photos showing inclusive genders. After several site visits, I made a purchase. This experience is a prime example of how a brand can influence purchasing decisions through community marketing. No ad was seen. No ad was clicked. I not only became a customer, but I also became a fan of this brand—all driven by my friend’s recommendation alone. We live in an era of community marketing, and community marketing is built through brand stories. Performance marketing efforts are still a fundamental component of marketing, but they become far more effective with a personal endorsement from a friend. After all, social proof is one of the most powerful marketing engines. In fact, according to a Nielsen Harris Poll study , 82% of Ameri...