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Technology can be a conductor or a barrier. Everything we do to market local businesses is meant to culminate in a human encounter. When we get our part right (and external forces smile upon us), technology connects us. When we get our part wrong (or external forces impede us), technology can have the frustrating effect of sundering local brands from their customers, with everybody losing out on the deal. The modern phenomenon of local search exemplifies the concept of a “mixed blessing”. Loss of control over significant parts of the customer journey can be a source of legitimate stress for owners and marketers. Stress isn’t good for us, of course, and that’s why I’m hoping this message brings some welcome relief: control of the most important aspects of the consumer journeys remains strongly on your side, and you can thrive without the parts you have to give up. We’ve got data to back this up, thanks to Moz’s recent report, The Impact of Local Business Reviews on Consumer Behavior...

Technology can be a conductor or a barrier. Everything we do to market local businesses is meant to culminate in a human encounter. When we get our part right (and external forces smile upon us), technology connects us. When we get our part wrong (or external forces impede us), technology can have the frustrating effect of sundering local brands from their customers, with everybody losing out on the deal. The modern phenomenon of local search exemplifies the concept of a “mixed blessing”. Loss of control over significant parts of the customer journey can be a source of legitimate stress for owners and marketers. Stress isn’t good for us, of course, and that’s why I’m hoping this message brings some welcome relief: control of the most important aspects of the consumer journeys remains strongly on your side, and you can thrive without the parts you have to give up. We’ve got data to back this up, thanks to Moz’s recent report, The Impact of Local Business Reviews on Consumer Behavior...

Even in the relentless news and noise of early 2023, you’ve probably heard about ChatGPT, the GPT-3-powered (technically, 3.5) chatbot that’s eerily able to simulate human-like responses. Consider, for example, this question and answer (created by GPT-3): Is ChatGPT a search engine? No, ChatGPT is not a search engine. It is an artificial intelligence chatbot that uses natural language processing to understand and respond to user input. That’s not bad, and it sounds like something an actual human would write.  GPT (Generative Pre-training Transformer) is a deep learning system that generates text based on predicting language patterns after being pre-trained with a large set of documents. For this post, I’ll be using OpenAI’s Playground with the “text-davinci-003” GPT-3 model, which can be programmed to produce shorter answers and is more reliable than the ChatGPT Beta. The current models are genuinely impressive, including parsing complex questions: How would you explain Chat...

Even in the relentless news and noise of early 2023, you’ve probably heard about ChatGPT, the GPT-3-powered (technically, 3.5) chatbot that’s eerily able to simulate human-like responses. Consider, for example, this question and answer (created by GPT-3): Is ChatGPT a search engine? No, ChatGPT is not a search engine. It is an artificial intelligence chatbot that uses natural language processing to understand and respond to user input. That’s not bad, and it sounds like something an actual human would write.  GPT (Generative Pre-training Transformer) is a deep learning system that generates text based on predicting language patterns after being pre-trained with a large set of documents. For this post, I’ll be using OpenAI’s Playground with the “text-davinci-003” GPT-3 model, which can be programmed to produce shorter answers and is more reliable than the ChatGPT Beta. The current models are genuinely impressive, including parsing complex questions: How would you explain Chat...

Keyword cannibalization occurs when a website has too many similar keywords spread throughout the various pages on that site. This can harm the SEO potential of the pages involved, and can quite often go unnoticed for some time. When more than one page has the same, or a similar keyword target, those pages will then start to compete with each other, also creating confusion in the eyes of the search engine, resulting in a struggle to decide which page to rank for what term. Remember: a single URL can rank for multiple keywords, which is 100% fine. The problem of keyword cannibalization occurs when two or more separate URLs are all competing for the same keyword. To ensure that a website’s best content is ranking well, you should identify which of your pages are targeting the same keywords. You can then put together a strategy for monitoring and fixing these issues on a regular basis. In this Daily SEO Fix edition, we take you through what keyword cannibalization is, how to investig...

Keyword cannibalization occurs when a website has too many similar keywords spread throughout the various pages on that site. This can harm the SEO potential of the pages involved, and can quite often go unnoticed for some time. When more than one page has the same, or a similar keyword target, those pages will then start to compete with each other, also creating confusion in the eyes of the search engine, resulting in a struggle to decide which page to rank for what term. Remember: a single URL can rank for multiple keywords, which is 100% fine. The problem of keyword cannibalization occurs when two or more separate URLs are all competing for the same keyword. To ensure that a website’s best content is ranking well, you should identify which of your pages are targeting the same keywords. You can then put together a strategy for monitoring and fixing these issues on a regular basis. In this Daily SEO Fix edition, we take you through what keyword cannibalization is, how to investig...

Recorded at SearchLove London in October — in the wake of three Google updates — Tom presents a different take on core updates in this Whiteboard Friday. Click on the whiteboard image above to open a high resolution version in a new tab! Video Transcription Happy Friday, Moz fans. So I'm here at SearchLove London recording this Whiteboard Friday. I don't know when it will reach you, but this is a bit of a different take on how to think about core updates. So obviously, I'm filming this in October. We've just had three updates back-to-back in quick succession. I think it's quite interesting that we had three updates and they were described in very different ways. So we had a helpful content update, a core update, and a product update or a product review update. It's interesting that sometimes Google talks about updates very specifically. So I think the best examples are things like HTTPS, or Core Web Vitals, page experience update, where they're ve...