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Can you believe we’ve already sped through the first quarter of the new year? So much has happened, and on the strength of the warm reception this nascent local search quarterly review received in 2022, I’m going to continue the series this year. Thank you for being a reader. Let’s dive right into the most interesting new things we’ve seen in the first three months of 2023! A new local search ranking factor! Joy Hawkins and her Sterling Sky squad discovered something truly new this February: selecting pre-defined Google Business Profiles services from the list that Google offers some categories of business can have a tremendous positive impact on local pack rankings . Joy’s dream team is working to see whether custom-written services have a similar effect. For now, if Google shows you a choice of ready-made services (not to be confused with service areas) in your NMX interface and they relate to your business, definitely add them! By my count this brings us up to 5 GBP factors we ...

Can you believe we’ve already sped through the first quarter of the new year? So much has happened, and on the strength of the warm reception this nascent local search quarterly review received in 2022, I’m going to continue the series this year. Thank you for being a reader. Let’s dive right into the most interesting new things we’ve seen in the first three months of 2023! A new local search ranking factor! Joy Hawkins and her Sterling Sky squad discovered something truly new this February: selecting pre-defined Google Business Profiles services from the list that Google offers some categories of business can have a tremendous positive impact on local pack rankings . Joy’s dream team is working to see whether custom-written services have a similar effect. For now, if Google shows you a choice of ready-made services (not to be confused with service areas) in your NMX interface and they relate to your business, definitely add them! By my count this brings us up to 5 GBP factors we ...

Featured snippets offer a fantastic opportunity for increased traffic and visibility for your site. There is a lot to say about this SERP feature and a lot that has already been said: Crystal Carter covered how to optimize existing content for featured snippets in an episode of Whiteboard Friday (complete with a handy dandy flow chart!) which is incredibly informative. Seriously, check it out. Additionally, Britney Muller has done multiple episodes on what featured snippets are, how to target them , and more . So what can I possibly add to the conversation? Well, let’s take a look at how Moz Pro can help with identifying opportunities to gain (or steal) featured snippets within your existing toolkit. Then you can take the infinite wisdom of folks like Crystal and Britney to elevate your content to new heights (and SERP features). A Refresher on Featured Snippets Before we dig in, let’s take a brief moment to talk about what featured snippets are, just to refresh our memor...

Featured snippets offer a fantastic opportunity for increased traffic and visibility for your site. There is a lot to say about this SERP feature and a lot that has already been said: Crystal Carter covered how to optimize existing content for featured snippets in an episode of Whiteboard Friday (complete with a handy dandy flow chart!) which is incredibly informative. Seriously, check it out. Additionally, Britney Muller has done multiple episodes on what featured snippets are, how to target them , and more . So what can I possibly add to the conversation? Well, let’s take a look at how Moz Pro can help with identifying opportunities to gain (or steal) featured snippets within your existing toolkit. Then you can take the infinite wisdom of folks like Crystal and Britney to elevate your content to new heights (and SERP features). A Refresher on Featured Snippets Before we dig in, let’s take a brief moment to talk about what featured snippets are, just to refresh our memor...