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Universal Analytics is officially done collecting data. Cue one single tear running down every marketers’ cheek. Now all of your site data will flow solely through Google Analytics 4. Are you sure you’re ready for that? The only reason I ask is because, well, GA4 is a bit of a beast with tons of hidden settings that need to be addressed for optimal data collection. In the admin section of GA4 you will see two columns: Account and Property. The Property column is where the majority of important setting options are hiding. 1. Timezone Your property timezone can be set under the Property Settings section of the Property column. (Yes, this is very meta.) This one may seem like a no-brainer, but it’s an easy one to overlook. When you created your GA4 property, you had the option to set your timezone. If you’re anything like me, you probably just hit the “next” button. But not so fast! You need to double check this setting. We already know that different platforms track differentl...

This is part two of a three-part series of Whiteboard Fridays with Helen Pollitt on how to work better with folks within your company. Learn all about how SEOs and content writers can work better together. By working more closely and more effectively, you can create great content that ultimately converts and drives traffic. Click on the whiteboard image above to open a high resolution version in a new tab! Video Transcription Hello, I'm Helen, head of SEO at Car & Classic, and today we're looking at how SEOs and content writers can work better together. "SEO copy," it's one of the worst phrases that you can possibly hear in any office environment alongside, "Oh, the website? Yeah, we migrated that last week." Or, "I'm really sorry, but the coffee machine is broken. Will instant do?" The reason that "SEO copy" is such a terrible phrase is because it just makes the content writers think that all we're after is a ...

Conferences are a whirlwind experience. Regardless of your industry, conferences give you the chance to step out of your home office and into a dynamic environment filled with non-stop sessions, vendor booths, networking galore, and unforgettable after-parties. It can be overwhelming, but SEO conferences like MozCon can bring incredible rewards with the right preparation. This guide will equip you with essential tips to make the most of SEO conferences, in-person or virtual. Discover how to strengthen your team, boost your energy, and enhance your enthusiasm for work during and after the event. Get ready to dive into the world of SEO conferences and virtual experiences. Before you touchdown at MozCon With MozCon just a few weeks away, it's time to gear up and make the most of this SEO conference, whether you're attending in person or via the remote-friendly livestream option. Don't worry, there's still plenty of time to prepare. Follow these essential steps to maxim...

If the local version of Google’s Search Generative Experience (SGE) experiment rolls out broadly, what will that be like for local business owners and their marketers? This is the question I set out to answer with a small study geared to gather some early basic data. Bearing in mind that there is no guarantee that the present version of SGE will roll out or will look exactly as it does now, I have what I hope are some interesting takeaways for you today! Methodology With SGE enabled, I performed 50 manual local searches. 100% of these searches generate local packs in the non-SGE setting, and 100% of them also generate local packs beneath the SGE box in the SERPs. I included both branded and non-branded terms (e.g. Safeway vs. grocery store), and modified and non-modified terms (e.g. bookstore vs. bookstore in novato). I tracked the data in a spreadsheet and took screenshots along the way. How many local searches return SGE results? 100% of my keyword phrases (things like pizz...

This is part one of a three-part series with Helen Pollitt on how to work better with folks within your company. SEOs and developers need to work better together. Understand how to communicate with each other in a way that fits into each other’s processes. By doing so, you can safeguard your organic traffic while also safeguarding your entire website. Click on the whiteboard image above to open a high resolution version in a new tab! Video Transcription Hi, I'm Helen, head of SEO at Car & Classic, and today we're going to look at how SEOs and developers can work better together. Now, I'd spend some time explaining to you why developers and SEOs need to work better together, but it's kind of obvious really. Developers have the opportunity to make our lives so much better by quickly implementing that fix to load speed or making our lives so much worse by accidentally rolling out some code that completely de-indexes the website. But actually, we can really he...

Have you ever lost keyword rankings and felt a sudden wave of panic? If so, you’ve likely been on the wrong end of SERP volatility, meaning periods of extreme fluctuation in keyword rankings. But before you go into optimization overdrive without any concrete strategy, the most important thing to remember is to take a deep breath and not panic. In fact, SERP volatility is a normal part of today’s highly competitive world of SEO. So once you’ve collected yourself, take time to analyze your data, pinpoint the cause, and make changes to content (or sometimes not), with full confidence. To help you understand how to do such an analysis and optimize content with the best possible chance of stabilizing keyword rankings, let’s now take a deep dive into SERP volatility. What is SERP volatility in SEO? SERP volatility occurs when SERPs change based on various contexts. Occasionally, extreme fluctuations in both the positive (a higher ranking) and the negative (a lower ranking) direction c...