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It’s my pleasure to bring you this annual re-cap of one of the industry’s best-loved events. While only one talk at MozCon 2023 was specifically local SEO-focused, there were tons of takeaways from multiple presentations that are highly relevant to our space of local SEOs and local business owners! Without further ado, let’s dive right in: Are you categorizing your links yet? I confess unashamedly that Amanda Jordan ’s presentation on local link building was the talk I was looking forward to most this year, and it did not disappoint. As a local SEO or local business owner, you already know why analyzing and earning backlinks matters to your online visibility , but Amanda really upped the sophistication level of how we think about links, and she had a surprise in store for the audience, as well. Beware of any advice that leaves this topic at “you need to get links”, and instead, take a look at this slide in which Amanda shows the results of a study she did on the HVAC industry across...

I'm the kind of writer who hates to write but loves having written. Leading a marketing consultancy, where 99% of my work involves writing, only amplifies this conundrum. If this statement resonates with you, you'll understand the allure of generative artificial intelligence (AI) tools like ChatGPT for marketers, whether they are client-side or agency-side. These technologies have the potential to simplify an arduous writing process, helping writers skip the torture of the blank page and fast-forward to the gratification of a published article. It’s a junk food promise, satisfaction without effort. I first dipped my toes into the world of generative AI in November 2022 and was initially captivated by the quick wins ChatGPT seemed to offer. Here was a tool that could churn out paragraph after paragraph of seemingly well-crafted copy at lightning speed. It was easy to envision how this might revolutionize my work and allow me to become a prose powerhouse. But the more I played...

Kavi outlines a four-step process for building resource and content libraries. The process includes auditing for technical and content-related issues, mapping out a new structure, migrating the content with redirects, and redesigning the site to match the new structure. Click on the whiteboard image above to open a high resolution version in a new tab! Video Transcription What's up, Moz fans? I'm Kavi Kardos. I'm speaking here at BrightonSEO this week, and I'm recording a Whiteboard Friday for you on site architecture for resource and content libraries. You can find me on Twitter @therarevos and on LinkedIn as well. I'm the only Kavi Kardos on there, so I'm pretty easy to find. This is a process that you can use if you're building a resource or content library for the first time or if you're inheriting a website maybe as the new in-house SEO or with a new client that has a resource or content library that you know might be experiencing some arc...

Day two recap contributions written by  Emilie Martin , Meghan Pahinui , Miriam Ellis , and Zach Edelstein . We’re back for more insights from day two, the final day of MozCon 2023! Day two brought more speakers, more chances to fill up your bingo card, and more time to grab swag. Let’s get back to the future of search! Back to the Future: What Lessons From Marketing History Can Tell Us About the Future – Andi Jarvis Kicking off day two, where Andi is going, we don’t need roads. Andi started the final day of MozCon 2023 with his talk on what lessons the history of marketing can tell us about the future! He assured us that people, not robots, still sit at the heart of marketing… cue a big sigh of relief! Andi explained the advantages that SEOs can gain by interacting directly with customers to come up with content ideas, as opposed to focusing purely on what Google is looking for. This is because Google is all about the user. Andi outlined classic marketing strategies t...

Day one recap contributors were Emilie Martin , Vickie Wu , and Zach Edelstein . Today, we kicked off day one of MozCon 2023. That’s right - we’re back and better than ever! We’re in a brand new venue this year, and we’re excited to experience it for the first time with all of you! Whether you joined us in person or via our live stream, we are so grateful to get back together again for another year of MozCon madness. We hope day one helped set the scene for what the future of search is going to look like. Let’s recap yesterday’s talks. Opening remarks + State of the Industry — Cheryl Draper Setting the stage for what’s to come, Cheryl Draper kicks off MozCon 2023, laying out all the important details you’ll need to get through two jam-packed days! From seasoned speakers to our community speakers, Cheryl made sure to let us know what we’re in for this year. Cheryl is joined by fellow emcees Melissa Rae Brown and Cyrus Shepard . Cheryl let us know the reason we chose the future o...