GenAI and the Future of Branding: The Crucial Role of the Knowledge Graph
The one thing that brand managers, company owners, SEOs, and marketers have in common is the desire to have a very strong brand because it’s a win-win for everyone. Nowadays, from an SEO perspective, having a strong brand allows you to do more than just dominate the SERP — it also means you can be part of chatbot answers. Generative AI (GenAI) is the technology shaping chatbots, like Bard, Bingchat, ChatGPT, and search engines, like Bing and Google. GenAI is a conversational artificial intelligence (AI) that can create content at the click of a button (text, audio, and video). Both Bing and Google use GenAI in their search engines to improve their search engine answers, and both have a related chatbot (Bard and Bingchat). As a result of search engines using GenAI, brands need to start adapting their content to this technology, or else risk decreased online visibility and, ultimately, lower conversions. As the saying goes, all that glitters is not gold. GenAI technology comes with a...