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Posted by scott.taft We've been talking a lot about search intent this week, and if you've been following along, you’re likely already aware of how “search intent” is essential for a robust SEO strategy. If, however, you’ve ever laboured for hours classifying keywords by topic and search intent, only to end up with a ton of data you don’t really know what to do with, then this post is for you. I’m going to share how to take all that sweet keyword data you’ve categorized, put it into a Power BI dashboard, and start slicing and dicing to uncover a ton insights — faster than you ever could before. Building your keyword list Every great search analysis starts with keyword research and this one is no different. I’m not going to go into excruciating detail about how to build your keyword list. However, I will mention a few of my favorite tools that I’m sure most of you are using already: Search Query Report — What better place to look first than the search terms already driv

Posted by rjonesx. Over 7 years ago, while still an employee at Virante, Inc. (now Hive Digital ), I wrote a post on Moz outlining some simple methods for detecting backlink manipulation by comparing one's backlink profile to an ideal model based on Wikipedia . At the time, I was limited in the research I could perform because I was a consumer of the API, lacking access to deeper metrics, measurements, and methodologies to identify anomalies in backlink profiles. We used these techniques in spotting backlink manipulation with tools like Remove'em and Penguin Risk, but they were always handicapped by the limitations of consumer facing APIs. Moreover, they didn't scale. It is one thing to collect all the backlinks for a site, even a large site, and judge every individual link for source type, quality, anchor text, etc. Reports like these can be accessed from dozens of vendors if you are willing to wait a few hours for the report to complete. But how do you do this for 30 tri

Posted by DiTomaso We base so much of our livelihood on good data, but managing that data properly is a task in and of itself. In this week's Whiteboard Friday, Dana DiTomaso shares why you need to keep your data clean and some of the top things to watch out for. Click on the whiteboard image above to open a high resolution version in a new tab! Video Transcription Hi. My name is Dana DiTomaso. I am President and partner at Kick Point . We're a digital marketing agency, based in the frozen north of Edmonton, Alberta. So today I'm going to be talking to you about data hygiene. What I mean by that is the stuff that we see every single time we start working with a new client this stuff is always messed up. Sometimes it's one of these four things. Sometimes it's all four, or sometimes there are extra things. So I'm going to cover this stuff today in the hopes that perhaps the next time we get a profile from someone it is not quite as bad, or if you look at t

Posted by TheMozTeam This post was originally published on the STAT blog. Whether you’re tracking thousands or millions of keywords, if you expect to extract deep insights and trends just by looking at your keywords from a high-level, you’re not getting the full story. Smart segmentation is key to making sense of your data. And you’re probably already applying this outside of STAT. So now, we’re going to show you how to do it in STAT to uncover boatloads of insights that will help you make super data-driven decisions. To show you what we mean, let’s take a look at a few ways we can set up a search intent project to uncover the kinds of insights we shared in our whitepaper, Using search intent to connect with consumers . Before we jump in, there are a few things you should have down pat: 1. Picking a search intent that works for you Search intent is the motivating force behind search and it can be: Informational: The searcher has identified a need and is looking for informat

Posted by TheMozTeam This post was originally published on the STAT blog. Whether you’re tracking thousands or millions of keywords, if you expect to extract deep insights and trends just by looking at your keywords from a high-level, you’re not getting the full story. Smart segmentation is key to making sense of your data. And you’re probably already applying this outside of STAT. So now, we’re going to show you how to do it in STAT to uncover boatloads of insights that will help you make super data-driven decisions. To show you what we mean, let’s take a look at a few ways we can set up a search intent project to uncover the kinds of insights we shared in our whitepaper, Using search intent to connect with consumers . Before we jump in, there are a few things you should have down pat: 1. Picking a search intent that works for you Search intent is the motivating force behind search and it can be: Informational: The searcher has identified a need and is looking for informat

Posted by TheMozTeam We teamed up with our friends at Duda , a website design scaling platform service, who asked their agency customers to divulge their most pressing SEO questions, quandaries, and concerns. Our in-house SEO experts, always down for a challenge, hunkered down to collaborate on providing them with answers. From Schema.org to voice search to local targeting, we're tackling real-world questions about organic search. Read on for digestible insights and further resources! How do you optimize for international markets? International sites can be multi-regional, multilingual, or both. The website setup will differ depending on that classification. Multi-regional sites are those that target audiences from multiple countries. For example: a site that targets users in the U.S. and the U.K. Multilingual sites are those that target speakers of multiple languages. For example, a site that targets both English and Spanish-speakers. To geo-target sections of your site t

Posted by TheMozTeam We teamed up with our friends at Duda , a website design scaling platform service, who asked their agency customers to divulge their most pressing SEO questions, quandaries, and concerns. Our in-house SEO experts, always down for a challenge, hunkered down to collaborate on providing them with answers. From Schema.org to voice search to local targeting, we're tackling real-world questions about organic search. Read on for digestible insights and further resources! How do you optimize for international markets? International sites can be multi-regional, multilingual, or both. The website setup will differ depending on that classification. Multi-regional sites are those that target audiences from multiple countries. For example: a site that targets users in the U.S. and the U.K. Multilingual sites are those that target speakers of multiple languages. For example, a site that targets both English and Spanish-speakers. To geo-target sections of your site t