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Posted by PJ_Howland As you are probably aware by now, recent updates have changed the world of search optimization. On January 22nd Google, in its infinite wisdom, decided that the URL that has earned the featured snippet in a SERP would not have the additional spot in that SERP. This also means that from now on the featured snippet will be the true spot-one position. If a web page listing is elevated into the featured snippet position, we no longer repeat the listing in the search results. This declutters the results & helps users locate relevant information more easily. Featured snippets count as one of the ten web page listings we show. — Danny Sullivan (@dannysullivan) January 22, 2020 Rather than rehash what’s been so eloquently discussed already, I’ll direct you to Dr. Pete’s post if you need a refresher on what this means for you and for Moz. 30 days is enough to call out trends, not all of the answers I’ve been in SEO long enough to know that when there’s a massiv

Posted by randfish You don't want to try to rank for every one of your competitors' keywords. Like most things with SEO, it's important to be strategic and intentional with your decisions. In this fan favorite Whiteboard Friday, Rand shares his recommended process for understanding your funnel, identifying the right competitors to track, and prioritizing which of their keywords you ought to target. Plus, don't miss our upcoming webinar on Wednesday, March 11:  Competitive Analysis for SEO: Size Up & Surpass Your Search Rivals presented by Director of Growth Marketing Kelly Cooper. Click on the whiteboard image above to open a high-resolution version in a new tab! Video Transcription Howdy, Moz fans, and welcome to another edition of Whiteboard Friday. So this week we're chatting about your competitors' keywords and which of those competitive keywords you might want to actually target versus not. Many folks use tools, like SEMrush and Ahrefs and K

Posted by MiriamEllis How should I get listed in Google My Business if I’ve got multiple businesses at the same address? How many listings am I eligible for if I’m legitimately running more than one business at my location? What determines eligibility, and what penalties might I incur if I make a mistake? How should I name my businesses at the same address? The FAQs surrounding this single, big topic fill local SEO forums across the web, year after year. The guidelines for representing your business on Google contain most of the answers you’re seeking about co-located businesses, but sometimes they can err on the side of too little detail, leading to confusion. Today, Iet's quickly tackle the commonest FAQs that local business owners and marketers raise related to this scenario, and if you have further questions, please ask in the comments! Q: I have more than one business at the same address. Can I have more than one Google My Business listing? A: If you are legitimately o

Posted by MiriamEllis How should I get listed in Google My Business if I’ve got multiple businesses at the same address? How many listings am I eligible for if I’m legitimately running more than one business at my location? What determines eligibility, and what penalties might I incur if I make a mistake? How should I name my businesses at the same address? The FAQs surrounding this single, big topic fill local SEO forums across the web, year after year. The guidelines for representing your business on Google contain most of the answers you’re seeking about co-located businesses, but sometimes they can err on the side of too little detail, leading to confusion. Today, Iet's quickly tackle the commonest FAQs that local business owners and marketers raise related to this scenario, and if you have further questions, please ask in the comments! Q: I have more than one business at the same address. Can I have more than one Google My Business listing? A: If you are legitimately o

Posted by BritneyMuller You've figured out what's wrong, and you've delivered a laundry list of demands to your web dev team: re-index these pages, fix this duplicate content, redirect these URLs... but how often are those fixes prioritized, and how much time do you invest in pushing to get them there? Cultivating a positive, productive relationship with your web developers is one of the smartest (and most empathetic) things you can do as an SEO. After all, they're your other half, the key to getting your work done quickly and well. In this Whiteboard Friday, Britney Muller shares six essential ways to get your web dev on board with SEO, from working to better understand their role and offer help when you can, to sharing your wins and asking for feedback on working together. And don't miss the end — we've released our brand-new Web Developer's SEO Cheat Sheet for 2020 , the perfect pairing for today's video!  Click on the whiteboard image a

Posted by BritneyMuller You've figured out what's wrong, and you've delivered a laundry list of demands to your web dev team: re-index these pages, fix this duplicate content, redirect these URLs... but how often are those fixes prioritized, and how much time do you invest in pushing to get them there? Cultivating a positive, productive relationship with your web developers is one of the smartest (and most empathetic) things you can do as an SEO. After all, they're your other half, the key to getting your work done quickly and well. In this Whiteboard Friday, Britney Muller shares six essential ways to get your web dev on board with SEO, from working to better understand their role and offer help when you can, to sharing your wins and asking for feedback on working together. And don't miss the end — we've released our brand-new Web Developer's SEO Cheat Sheet for 2020 , the perfect pairing for today's video!  Click on the whiteboard image a

Posted by EricSerdar I’m not a literary scholar, but I believe it was Hamlet that said “to have a featured snippet or not to have a featured snippet?” Ever since featured snippets came onto the scene, sites have been trying to secure them. My team and I wanted in on this craze. Throughout our journey of research, testing, failure, and success, we found some interesting pieces of information that we wanted to share with the community. I’ll walk you through what we did and show you some of our results (though can’t share traffic numbers). It was Britney Muller’s webinar on Feature Snippet Essentials and the release of the featured snippets cheat sheet that inspired me to capture what we've learned. What are featured snippets? A featured snippet is the box that appears at the top of the search result page that provides information to succinctly and accurately answer your query and cites a website. Why are featured snippets important? A featured snippet is important because i