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You probably know of rising SEO star Areej AbuAli from her work leading the Women in Tech SEO  (WTS) community, for her presentations at conferences like SMX or BrightonSEO, or for her insightful and informative tweets . And now, we're so excited to welcome her to the MozCon Virtual stage for the first time!  Before the show, we talked with Areej about the success of WTS, what drew her to SEO, and what viewers can look forward to in her MozCon presentation.  Read the full interview below, and don't forget to grab your ticket to see Areej and our other amazing speakers at MozCon Virtual 2021:  Secure Your Seat Question: 2020 was quite the year, what were you up to this past year? Any surprises or favorite projects you worked on? Areej: Yes, it was definitely quite a year! I have a lot to be grateful for. I'm healthy, I have a job, and I'm surrounded by people I love. I know it's not the same for others.  In terms of my favorite 2020 project, I managed to hos

You probably know of rising SEO star Areej AbuAli from her work leading the Women in Tech SEO  (WTS) community, for her presentations at conferences like SMX or BrightonSEO, or for her insightful and informative tweets . And now, we're so excited to welcome her to the MozCon Virtual stage for the first time!  Before the show, we talked with Areej about the success of WTS, what drew her to SEO, and what viewers can look forward to in her MozCon presentation.  Read the full interview below, and don't forget to grab your ticket to see Areej and our other amazing speakers at MozCon Virtual 2021:  Secure Your Seat Question: 2020 was quite the year, what were you up to this past year? Any surprises or favorite projects you worked on? Areej: Yes, it was definitely quite a year! I have a lot to be grateful for. I'm healthy, I have a job, and I'm surrounded by people I love. I know it's not the same for others.  In terms of my favorite 2020 project, I managed to hos

“They weave a web of reciprocity, of giving and taking. In this way, the trees all act as one because the fungi have connected them. Through unity, survival. All flourishing is mutual...all are the beneficiaries of reciprocity.” — Robin Wall Kimmerer,  Braiding Sweetgrass: Indigenous Wisdom, Scientific Knowledge, and the Teachings of Plants Local business communications options are rapidly expanding, and customers are trying to reach out to your business for help in many ways. Simultaneously, any local business you're marketing has multiple options for initiating welcome outreach. Where can we look for inspiring models and methodologies to help us build communications bridges with the communities we serve? The model of nature relies on abundance and connectivity. Instead of standing alone, one tree is connected to all the others in its forest via fungal bridges, through which trees provide carbohydrates to mushrooms, and they return the favor with water and minerals. Reciprocity

“They weave a web of reciprocity, of giving and taking. In this way, the trees all act as one because the fungi have connected them. Through unity, survival. All flourishing is mutual...all are the beneficiaries of reciprocity.” — Robin Wall Kimmerer,  Braiding Sweetgrass: Indigenous Wisdom, Scientific Knowledge, and the Teachings of Plants Local business communications options are rapidly expanding, and customers are trying to reach out to your business for help in many ways. Simultaneously, any local business you're marketing has multiple options for initiating welcome outreach. Where can we look for inspiring models and methodologies to help us build communications bridges with the communities we serve? The model of nature relies on abundance and connectivity. Instead of standing alone, one tree is connected to all the others in its forest via fungal bridges, through which trees provide carbohydrates to mushrooms, and they return the favor with water and minerals. Reciprocity

Ahead of her MozCon Virtual 2021 presentation, Amanda Milligan walks through three components that can make your content newsworthy enough to attract links: data, emotion, and impact. Don’t forget to grab your ticket to see Amanda's full presentation — A Live Guide to Finding & Filling the Gaps in Your Link Strategy — along with our other incredible speakers! Secure Your Seat at MozCon Virtual Click on the whiteboard image above to open a larger version in a new tab! Video Transcription Hi, everyone. I am Amanda Milligan, the Growth Director at Fractl , and today I want to talk to you about how to make newsworthy content. My career has been in marketing and communications, but my degree was in journalism. So this is a topic that is near and dear to my heart.  So my MozCon presentation is actually on how to perform a link gap analysis, which basically means how to find out who your competitors are getting links from and then how to brainstorm how you can get similar

Ahead of her MozCon Virtual 2021 presentation, Amanda Milligan walks through three components that can make your content newsworthy enough to attract links: data, emotion, and impact. Don’t forget to grab your ticket to see Amanda's full presentation — A Live Guide to Finding & Filling the Gaps in Your Link Strategy — along with our other incredible speakers! Secure Your Seat at MozCon Virtual Click on the whiteboard image above to open a larger version in a new tab! Video Transcription Hi, everyone. I am Amanda Milligan, the Growth Director at Fractl , and today I want to talk to you about how to make newsworthy content. My career has been in marketing and communications, but my degree was in journalism. So this is a topic that is near and dear to my heart.  So my MozCon presentation is actually on how to perform a link gap analysis, which basically means how to find out who your competitors are getting links from and then how to brainstorm how you can get similar