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Our top Whiteboard Friday episode of the year was originally published all the way back at the beginning of January! So much has happened in the marketing industry since then, but Cyrus’s 21 SEO tips for the year are still definitely smart, and these go way beyond the SEO basics . He's also included a bunch of helpful resources for your reference in the transcription below! How many of these were you able to implement throughout the past 12 months? Let us know on Twitter @Moz , and we’ll see you in 2022 with brand new episodes! Click on the whiteboard image above to open a high resolution version in a new tab! Video Transcription Howdy, Moz fans. Welcome to another edition of Whiteboard Friday. I'm Cyrus Shepard. Today, so glad that you can join us. We are talking about 21 smart Google SEO tips for 2021. We're getting ready for a new year, a new year of SEO strategies. These are 21 practical tips that you can implement that should, hopefully, move the needle on

Meet the One Rand Man, an average 30-something-year-old living in Cape Town, South Africa. As an architect, he’s living his best life, eating out at swanky restaurants, buying rounds of tequila shots for the whole table, and splurging on clothing of the highest quality. He rarely tracks his finances. But one day, he wakes up and realizes the more he makes, the more he spends on his extravagant lifestyle. He gets curious, so he orders his entire monthly salary to be paid in one rand coins. Yes, you heard that right. The One Rand Man is now on a quest to understand just how much he’s spending in hopes that he’ll spend less by using coins to purchase everything. Sanlam Life Insurance took on his social experiment as a marketing tactic to teach people how to better manage their money and make smarter financial decisions. And this story blew up — we’re talking thousands of hits on Youtube and plenty of positive publicity. This B2C business used the One Rand Man’s story to educate consume

Meet the One Rand Man, an average 30-something-year-old living in Cape Town, South Africa. As an architect, he’s living his best life, eating out at swanky restaurants, buying rounds of tequila shots for the whole table, and splurging on clothing of the highest quality. He rarely tracks his finances. But one day, he wakes up and realizes the more he makes, the more he spends on his extravagant lifestyle. He gets curious, so he orders his entire monthly salary to be paid in one rand coins. Yes, you heard that right. The One Rand Man is now on a quest to understand just how much he’s spending in hopes that he’ll spend less by using coins to purchase everything. Sanlam Life Insurance took on his social experiment as a marketing tactic to teach people how to better manage their money and make smarter financial decisions. And this story blew up — we’re talking thousands of hits on Youtube and plenty of positive publicity. This B2C business used the One Rand Man’s story to educate consume

 The majority of surveyed consumers say that about half of their searches have a local intent , while the other half of queries can be satisfied with remote solutions. On either side of the chess board are businesses hoping Google will surface them fairly for appropriate keywords.  SEOs and marketers hear both sides of what can sometimes sound like a battle, with clients of multiple models rarely satisfied with the SERPs.   Meanwhile, the last two years have so blurred the lines of intent and fulfillment that it can start to feel rather vague at the agency level where a client falls within all of these possible identity categories:  Local and independent/small Local and part of a chain Brick-and-mortar with in-store transactions only Brick-and-mortar with digital shopping/delivery SAB with or without online transactions Solely virtual and independent/small Solely virtual national brand National brand that was virtual but is now showrooming or opening physical

 The majority of surveyed consumers say that about half of their searches have a local intent , while the other half of queries can be satisfied with remote solutions. On either side of the chess board are businesses hoping Google will surface them fairly for appropriate keywords.  SEOs and marketers hear both sides of what can sometimes sound like a battle, with clients of multiple models rarely satisfied with the SERPs.   Meanwhile, the last two years have so blurred the lines of intent and fulfillment that it can start to feel rather vague at the agency level where a client falls within all of these possible identity categories:  Local and independent/small Local and part of a chain Brick-and-mortar with in-store transactions only Brick-and-mortar with digital shopping/delivery SAB with or without online transactions Solely virtual and independent/small Solely virtual national brand National brand that was virtual but is now showrooming or opening physical