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In this week’s Whiteboard Friday, Dana brings you some details on the exciting new world of Google Analytics 4. Watch and learn how to talk about it when clients and coworkers are intimidated by the move. Click on the whiteboard image above to open a high resolution version in a new tab! Video Transcription Hi, my name is Dana DiTomaso. I'm President at Kick Point. And I am here today at MozCon 2022 to bring you some details on the exciting world of Google Analytics 4, which I know all of you are like, "Ugh, I don't want to learn about analytics," which is totally fair. I also did not want to learn about analytics. And then I kind of learned about it whether I liked it or not. And you should, too, unfortunately.  So I think the biggest thing about the move from Universal Analytics to GA4 is that people are like they log in and everything looks different. "I don't like it." And then they leave. And I agree the user interface in GA4 leaves a lo

In this week’s Whiteboard Friday, Dana brings you some details on the exciting new world of Google Analytics 4. Watch and learn how to talk about it when clients and coworkers are intimidated by the move. Click on the whiteboard image above to open a high resolution version in a new tab! Video Transcription Hi, my name is Dana DiTomaso. I'm President at Kick Point. And I am here today at MozCon 2022 to bring you some details on the exciting world of Google Analytics 4, which I know all of you are like, "Ugh, I don't want to learn about analytics," which is totally fair. I also did not want to learn about analytics. And then I kind of learned about it whether I liked it or not. And you should, too, unfortunately.  So I think the biggest thing about the move from Universal Analytics to GA4 is that people are like they log in and everything looks different. "I don't like it." And then they leave. And I agree the user interface in GA4 leaves a lo

On August 25, Google started rolling out the Helpful Content Update , an ongoing effort to reward sites with “people-first” (i.e. not written specifically for SEO) content. MozCast measured rankings flux peaking at 92°F on August 26, which sounds relatively high, but this is what the two weeks on either side of the update looked like: The dotted blue line shows the 30-day average for the period prior to the start of the update, which came in at 87°F. Ranking flux actually peaked on August 23 above any day of the update rollout. To make matters worse, we had to remove August 8-9 from the 30-day average, because Google’s data center outage completely disrupted search results. Let me sum up: it’s a mess. I like to think I’m pretty good at handling messes, but this is like trying to find one particular drop of water in two weeks of rain during a summer-long storm. If you like messes, read on, but for the rest of you, I’ll tell you this — I found no clear evidence that this first iterat

On August 25, Google started rolling out the Helpful Content Update , an ongoing effort to reward sites with “people-first” (i.e. not written specifically for SEO) content. MozCast measured rankings flux peaking at 92°F on August 26, which sounds relatively high, but this is what the two weeks on either side of the update looked like: The dotted blue line shows the 30-day average for the period prior to the start of the update, which came in at 87°F. Ranking flux actually peaked on August 23 above any day of the update rollout. To make matters worse, we had to remove August 8-9 from the 30-day average, because Google’s data center outage completely disrupted search results. Let me sum up: it’s a mess. I like to think I’m pretty good at handling messes, but this is like trying to find one particular drop of water in two weeks of rain during a summer-long storm. If you like messes, read on, but for the rest of you, I’ll tell you this — I found no clear evidence that this first iterat

When someone regularly adds new content to their sites, they face an inevitable question: What happens to my older articles? The way blogging works is really unfair to your past work: It gets buried in archives, losing traffic and relevance. Is there a way to keep your content always up-to-date? Yes, but first let’s discuss the why. Why update your content? Keeping your content fresh and updated is more than overcoming the unfairness of your past work fading away. It's actually a legit marketing tactic that saves money and makes your users’ on-site experience smoother. So let’s dive into why updating old content is so important: 1. User experience The most obvious reason is that you want each of your site pages to be an effective entry landing page: Outdated content and broken links will likely result in bounces. These are lost leads and clients. 2. Search engine optimization When it comes to SEO, content updates offer quite a few advantages: Maintaining more consisten

When someone regularly adds new content to their sites, they face an inevitable question: What happens to my older articles? The way blogging works is really unfair to your past work: It gets buried in archives, losing traffic and relevance. Is there a way to keep your content always up-to-date? Yes, but first let’s discuss the why. Why update your content? Keeping your content fresh and updated is more than overcoming the unfairness of your past work fading away. It's actually a legit marketing tactic that saves money and makes your users’ on-site experience smoother. So let’s dive into why updating old content is so important: 1. User experience The most obvious reason is that you want each of your site pages to be an effective entry landing page: Outdated content and broken links will likely result in bounces. These are lost leads and clients. 2. Search engine optimization When it comes to SEO, content updates offer quite a few advantages: Maintaining more consisten

After three years and two virtual conferences, we gathered some of our best friends in the industry for the biggest SEO party of the year in Seattle — MozCon 2022. It felt great to be back in-person at camp MozCon, gathering insights and and watching tactical presentations from industry leaders, not to mention the opportunity to connect and network with fellow attendees! And we're happy to share that if you missed the conference live, the MozCon 2022 video bundle is now available for your viewing pleasure! Start watching now For $299, you'll gain access to every presentation and speaker deck to watch as many times as you'd like. Schedule a viewing party with your team and get everyone on board with the best digital marketing advice, data, tools, and resources for the coming year. If you'd like a taste of what this year's video bundle's got cooking, check out Dr. Pete Meyers ' talk from this year's event: Moz - The MozCon 2022 Video Bundle - pre or