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Large Language Models have taken the world by storm in recent months. In today’s episode, Tom goes over some of the new threats to Google from recent advances in machine learning models like ChatGPT, and how Google might react to those threats. Click on the whiteboard image above to open a high resolution version in a new tab! Video Transcription Happy Friday, Moz fans. Today I want to talk about some of the threats posed to Google by recent advances in large language models and natural language processing and chatbots and this kind of thing. I want to talk about how Google might react to some of these threats because that's obviously going to affect us, whatever happens, as SEOs. Now the lens that I want to look at this through is think about some of the different kinds of query that we currently use Google for. Really it's kind of an artifact of Google's dominance in the last decade or two that we use Google as the go-to tool for such a varied set of uses. So

Large Language Models have taken the world by storm in recent months. In today’s episode, Tom goes over some of the new threats to Google from recent advances in machine learning models like ChatGPT, and how Google might react to those threats. Click on the whiteboard image above to open a high resolution version in a new tab! Video Transcription Happy Friday, Moz fans. Today I want to talk about some of the threats posed to Google by recent advances in large language models and natural language processing and chatbots and this kind of thing. I want to talk about how Google might react to some of these threats because that's obviously going to affect us, whatever happens, as SEOs. Now the lens that I want to look at this through is think about some of the different kinds of query that we currently use Google for. Really it's kind of an artifact of Google's dominance in the last decade or two that we use Google as the go-to tool for such a varied set of uses. So

Starting as the SEO Director role at Moz has been a bit daunting. As a search engine marketer, how can I add value to an organization that has been a thought leader in the search marketing space and built industry-defining SEO tools for over a decade? When taking on a new role or client — from local businesses to niche online retailers to enterprise-level Fortune 500 companies — the first thing I do is put together a new SEO strategy and organic search measurement plan. I lead this process with data, which highlights opportunities for improvement and instantiates goals to rally your organization around common objectives. Even with Moz being the team of data-driven SEO rockstars it is, strategy is still where I began my new role, And today, I’ll share the process. What is an SEO strategy? An SEO strategy aims to improve a website’s visibility in search engines such as Google and Bing. An SEO action plan, on the other hand, typically involves a combination of on-page optimization, tec

Starting as the SEO Director role at Moz has been a bit daunting. As a search engine marketer, how can I add value to an organization that has been a thought leader in the search marketing space and built industry-defining SEO tools for over a decade? When taking on a new role or client — from local businesses to niche online retailers to enterprise-level Fortune 500 companies — the first thing I do is put together a new SEO strategy and organic search measurement plan. I lead this process with data, which highlights opportunities for improvement and instantiates goals to rally your organization around common objectives. Even with Moz being the team of data-driven SEO rockstars it is, strategy is still where I began my new role, And today, I’ll share the process. What is an SEO strategy? An SEO strategy aims to improve a website’s visibility in search engines such as Google and Bing. An SEO action plan, on the other hand, typically involves a combination of on-page optimization, tec

Tracking keyword rankings is an essential part of any SEO strategy and helps inform how changes you’ve made to your site have made an impact. No matter how many keywords you’re tracking it can be incredibly helpful to segment your data in various ways to monitor and compare groups of keywords. Within Moz Pro you have the ability to label keywords any way you like so you’re able to do just that. In this edition of the Daily SEO Fix, we’ll look at how you can apply labels to keywords in your Moz Pro Campaign along with different ways to segment your data and how to create reports for different keyword clusters. How to Label Keywords in Moz Pro Before we can segment our keyword rankings data to compare metrics we have to properly label our keywords. In this video, Emilie will walk through how to add labels to your keywords in a Moz Pro Campaign. How to Use Filters in Moz Pro Once your keywords are labeled, you can filter and sort to compare metrics and rankings over time

Tracking keyword rankings is an essential part of any SEO strategy and helps inform how changes you’ve made to your site have made an impact. No matter how many keywords you’re tracking it can be incredibly helpful to segment your data in various ways to monitor and compare groups of keywords. Within Moz Pro you have the ability to label keywords any way you like so you’re able to do just that. In this edition of the Daily SEO Fix, we’ll look at how you can apply labels to keywords in your Moz Pro Campaign along with different ways to segment your data and how to create reports for different keyword clusters. How to Label Keywords in Moz Pro Before we can segment our keyword rankings data to compare metrics we have to properly label our keywords. In this video, Emilie will walk through how to add labels to your keywords in a Moz Pro Campaign. How to Use Filters in Moz Pro Once your keywords are labeled, you can filter and sort to compare metrics and rankings over time

Any time you have to present your SEO work to other departments or executives, you're going to have different groups of stakeholders with different interests, so you need to approach them differently. To help you, Bethan walks you through her top five tips for sharing your work with the C-suite. Click on the whiteboard image above to open a high resolution version in a new tab! Video Transcription Hi. So my name is Bethan Vincent, and I'm the Managing Partner at Open Velocity and I'm here to talk to you about how to deliver better presentations to executive stakeholders.  1. Set the groundwork So we're going to start off with a tip that kind of occurs pre-presentation, and essentially it's setting the groundwork to understand your stakeholders. In any situation, you're going to have different groups of stakeholders with different needs and different stakes, and you want to approach them slightly differently. So I love a magic quadrant. So here we