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Microsoft is tweaking The New Bing constantly, grooming it to be the heir apparent to the traditional, or Top-10 blue links model that first appeared in its modern form 25 years ago with AltaVista . GoTo.com taught Google how to monetize search results back in 1998 , and for about a quarter century, that’s been the dominant model. Sure, there’s been Universal Search , Knowledge Graph , and Featured Snippets , but the core of search has been the same for a long time. Now, Microsoft is trying to change that with Bing, with a rapid-fire roll-out of potentially game-changing new features leveraging the latest GPT AI-tech to make the next feature “conversational search”. Let’s look at the timeline. But first, a word on history and why Microsoft is so ready to take up this battle. Microsoft’s AI history Clippy, Tay, and shameless risk taking AI-like features in Microsoft products are nothing new. Some may remember Clippy, the paper clip Office assistant from last century who was retir

There are many interesting features in GA4 — some that were sort of in Universal Analytics, but now they're better. One of those features is Audiences, which many people may only be using for their ads. In this episode of Whiteboard Friday, Dana shows you why Audiences can be useful for reporting on other areas of your marketing efforts as well. Click on the whiteboard image above to open a high resolution version in a new tab! Video Transcription Hello, Moz readers. My name is Dana DiTomaso. I'm President and partner at Kick Point, a digital marketing agency based in Edmonton. But if you're in Seattle, I'm just across the water, just outside Victoria, British Columbia. What I'm going to be talking to you about today is GA4, everyone's favorite subject. July, real soon now. You really need to upgrade to GA4. It's not really an upgrade, and the data doesn't transfer over, but anyway. There's lots of fun, interesting features in GA4 that wer

There are many interesting features in GA4 — some that were sort of in Universal Analytics, but now they're better. One of those features is Audiences, which many people may only be using for their ads. In this episode of Whiteboard Friday, Dana shows you why Audiences can be useful for reporting on other areas of your marketing efforts as well. Click on the whiteboard image above to open a high resolution version in a new tab! Video Transcription Hello, Moz readers. My name is Dana DiTomaso. I'm President and partner at Kick Point, a digital marketing agency based in Edmonton. But if you're in Seattle, I'm just across the water, just outside Victoria, British Columbia. What I'm going to be talking to you about today is GA4, everyone's favorite subject. July, real soon now. You really need to upgrade to GA4. It's not really an upgrade, and the data doesn't transfer over, but anyway. There's lots of fun, interesting features in GA4 that wer

Major high fives and fist bumps for each and every person who took the time to submit pitches for this year’s community speaker spots! With only two open community speaker spots, and hundreds of pitches ranging from how to grow your career as an SEO to all manner of AI and ChatGPT-related entries, the competition was unusually tough which, in its own right is a massive indication of many incredible things to come for the future of our industry and industry events. Our selection committee read, watched, and researched, whittling things down to a shortlist of top contenders, and then read, watched, and researched some more to determine if a potential speaker and their talk would be a perfect fit for the MozCon stage this August. We take lots of things into account during our review, but ultimately there are four main factors that determine our final selections: Strength of the pitch (e.g., value, relevance to the audience, etc.) Can the content reasonably be delivered in the time

Major high fives and fist bumps for each and every person who took the time to submit pitches for this year’s community speaker spots! With only two open community speaker spots, and hundreds of pitches ranging from how to grow your career as an SEO to all manner of AI and ChatGPT-related entries, the competition was unusually tough which, in its own right is a massive indication of many incredible things to come for the future of our industry and industry events. Our selection committee read, watched, and researched, whittling things down to a shortlist of top contenders, and then read, watched, and researched some more to determine if a potential speaker and their talk would be a perfect fit for the MozCon stage this August. We take lots of things into account during our review, but ultimately there are four main factors that determine our final selections: Strength of the pitch (e.g., value, relevance to the audience, etc.) Can the content reasonably be delivered in the time

Learning to be the best in town at the top seven elements experts feel impact your rankings in Google’s local packs is a smart strategic foundation. Thanks to Darren Shaw who has been running the Local Search Ranking Factors survey since 2017, we all benefit from this respected annual report in which local SEO professionals get to pool their practical knowledge of what they see impacting clients’ rankings most. Today, we’re going to look at how to set the local businesses you market apart by mastering the tippy-top of the list of factors, with lots of practical tips for improving your rankings so that you’re earning greater visibility. But, first, what is a local pack? This is the umbrella term for the local business results Google displays when it feels a searcher’s query has a local intent. Local packs have a variety of formats, like this one with the large map and lettered results: And this one, also with the large map, but no letters and no links to the website or driving di

Learning to be the best in town at the top seven elements experts feel impact your rankings in Google’s local packs is a smart strategic foundation. Thanks to Darren Shaw who has been running the Local Search Ranking Factors survey since 2017, we all benefit from this respected annual report in which local SEO professionals get to pool their practical knowledge of what they see impacting clients’ rankings most. Today, we’re going to look at how to set the local businesses you market apart by mastering the tippy-top of the list of factors, with lots of practical tips for improving your rankings so that you’re earning greater visibility. But, first, what is a local pack? This is the umbrella term for the local business results Google displays when it feels a searcher’s query has a local intent. Local packs have a variety of formats, like this one with the large map and lettered results: And this one, also with the large map, but no letters and no links to the website or driving di