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Explore the role of demographics, engagement, and personalized recommendations in how TikTok surfaces content. Discover how TikTok attempts to avoid echo chambers and gain valuable insights into its inner workings. Dive into the fascinating world of TikTok's algorithm in this new Whiteboard Friday episode with Lidia Infante! Click on the whiteboard image above to open a high resolution version in a new tab! Video Transcription Howdy, Moz fans, and welcome to a new edition of Whiteboard Fridays. Have you ever felt like TikTok is reading your mind? It's just an algorithm. My name is Lidia Infante. I'm the Senior SEO Manager at Sanity, and I'm going to talk to you about how TikTok offers you the videos that you like. What do you like? The very first thing they're trying to do is to show you videos that interest you. They're trying to keep you in the app as long as possible. So they need to figure out what you like. How are they going to do it? The moment

How to generate a snapshot SEO report in seconds with Domain Overview Time. Resources. No matter the day, month, year, or algorithm update, these are 2 commodities of which SEOs will never have enough! We are perpetually searching for ways to systemize, automate, and simplify so that we can spend more time with the fun stuff - brainstorming and strategizing. One of the most time-consuming SEO tasks is gathering all of your key metrics into one place. There are countless data points to consider when evaluating a site’s current SEO performance, from top keyword rankings to Domain Authority and link metrics. Many SEOs will create custom SEO reports that are dedicated to tracking keyword rankings, technical SEO, and link signals over time. Creating a Campaign in Moz Pro is a great way to accomplish this! However, a Campaign is meant for the long game - you’ll conduct research, gather data, and discover actionable insights that shape your SEO strategy. But if you’re looking to create a

I hope this summer features at least a few lazy days for you, kicking back in the shade with loved ones and a pitcher of iced tea or a tray of homemade popsicles. But the next few months can also be a really exciting time to try out new local SEO and marketing tasks well ahead of the holiday season to see what’s resonating with your community in 2023. Here are 6 smart things to try that could sweeten your local business’ summer success. 1. Get on the Search Labs waiting list No one likes standing in line, but there’s one queue you should get in this summer and that’s for Google Search Labs so that you can get the earliest possible access to the new Search Generative Experience (SGE), shown above in Joy Hawkins’ tweet linking to this early bird article . SGE is one of Google’s experiments at incorporating AI into their search results, and while the good news is that early testers are seeing local pack-like results for local SGE searches, the rankings of these “new packs” don’t mat

In today’s episode of Whiteboard Friday, Seer Interactive’s Larry Waddell discusses how you can translate the SEO work you do for your clients into how executives think of value — specifically, business value. Click on the whiteboard image above to open a high resolution version in a new tab! Video Transcription Hello, Moz community, and welcome to another edition of Whiteboard Friday. I'm Larry Waddell, EVP of Business Strategy for Seer Interactive, and today I want to talk to you about how to translate the great work you do for your clients into how they think of value, specifically business value. So let's jump right in. Now to do it, I'm going to review two frameworks or two ways of thinking. One is the value pyramid. That's where we're going to start. But then we're going to move from there to the four forms of business value, and I'll walk you through that. So starting with the value pyramid, and this is something I've used at Seer for

In today’s episode of Whiteboard Friday, Seer Interactive’s Larry Waddell discusses how you can translate the SEO work you do for your clients into how executives think of value — specifically, business value. Click on the whiteboard image above to open a high resolution version in a new tab! Video Transcription Hello, Moz community, and welcome to another edition of Whiteboard Friday. I'm Larry Waddell, EVP of Business Strategy for Seer Interactive, and today I want to talk to you about how to translate the great work you do for your clients into how they think of value, specifically business value. So let's jump right in. Now to do it, I'm going to review two frameworks or two ways of thinking. One is the value pyramid. That's where we're going to start. But then we're going to move from there to the four forms of business value, and I'll walk you through that. So starting with the value pyramid, and this is something I've used at Seer for

In the fast-paced digital landscape of 2023, having a strong online presence is crucial for B2B companies to drive traffic, generate leads, and stay competitive. SEO is pivotal in achieving these goals. This blog post (and its accompanying comprehensive guide ) aims to provide B2B marketers, SEO specialists, and business owners with the knowledge and tools necessary to create a successful B2B SEO strategy in 2023. From understanding the latest trends and challenges to implementing effective keyword research, on-page optimization, backlink building, result analysis, and staying up-to-date with SEO trends, let’s discuss what actually “moves the needle” in B2B SEO. Understand the B2B SEO landscape in 2023 The SEO landscape is constantly evolving, driven by updates to search engine algorithms, changes in user behavior, and the increasing influence of voice search and AI. To create an effective B2B SEO strategy, staying informed about the latest trends is essential. Some key trends in 202

The purpose of this Jupyter Notebook is to introduce the Moz Links API using Python. This should work on any notebook hosting environment, such as Google Colab. If you’re looking at this on Github, the code snippets can be copy/pasted into your own notebook environment. By the time you’ve run this script to the bottom, you will have used every Moz Links API endpoint, and can pick the parts you want for your own project. The official documentation can be found here . Confused? Be sure to check out my intro to the Moz Links API . Do global imports The import statements at the top of a Python program are used to load external resources that are not loaded by default in the Python interpreter. These resources may include libraries or modules that provide additional functionality to the program. Import statements are usually placed at the top of a program, before any other code is executed. This allows the program to load any necessary resources before they are needed in the program.