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The one thing that brand managers, company owners, SEOs, and marketers have in common is the desire to have a very strong brand because it’s a win-win for everyone. Nowadays, from an SEO perspective, having a strong brand allows you to do more than just dominate the SERP — it also means you can be part of chatbot answers. Generative AI (GenAI) is the technology shaping chatbots, like Bard, Bingchat, ChatGPT, and search engines, like Bing and Google. GenAI is a conversational artificial intelligence (AI) that can create content at the click of a button (text, audio, and video). Both Bing and Google use GenAI in their search engines to improve their search engine answers, and both have a related chatbot (Bard and Bingchat). As a result of search engines using GenAI, brands need to start adapting their content to this technology, or else risk decreased online visibility and, ultimately, lower conversions. As the saying goes, all that glitters is not gold. GenAI technology comes with a

Breathe new life into your existing content. Join Ross Simmonds in this Whiteboard Friday as he shares strategies to transform your old content into valuable assets that drive results and boost brand authority. Click on the whiteboard image above to open a high resolution version in a new tab! Video Transcription Howdy, Moz fans. Howdy, "Whiteboard Friday" fans. I am super excited to chat with you today about how to take something that we all have, you might smell it, you might smell it, it is content that is burning money in your pocket, content that you actually invested in that is collecting dust, content that no longer drives results, no longer does anything for your business, but you wish, you wish it could bring some type of life for your business, some type of joy to your business, some type of ROI for your business. And in today's "Whiteboard Friday," that's exactly what we're gonna be diving into. Your old content is burning money

Artificial Intelligence (AI) has blown up like a supernova. Conversations about AI are happening everywhere. As you browse LinkedIn, read your favorite SEO blog, or tune into a marketing podcast, you will see discussions about AI. Some marketers see AI as a threat. But that doesn’t have to be the case. You can learn how to work with AI. Building AI into your processes will future-proof your marketing skills if AI takes over the world. As a freelance copywriter and content marketer, I’ve seen ‘ I, Robot ,’ and I’m not taking any chances. AI can be your marketing sidekick. You can use AI to support your writing process, be a fresh pair of eyes for proofreading, or act as a second brain. This makes it a powerful companion for content marketing. AI won’t replace content marketers (yet) AI opens up a universe of opportunities. As new AI tools emerge every day, so do new ways of using AI in your business and everyday life. You can use AI to do almost anything. But that doesn’t mean AI w

Few aspects of my job drive me to extreme internal conflict, but the subject of author attribution is one that tears my brain in two. My writer brain says, “Yes, absolutely! Writers’ names on all that they create! Credit where credit is due!” My marketer brain is apparently more reserved because I find myself asking myself questions such as: Who deserves the credit for this article? The actual writer? The entire team of researchers who helped provide data? And what happens if a totally different writer updates the article later? Will the author’s name support this content’s performance, or would it be better received if a more well-known subject matter expert had their name on it? Does it need a name at all, or is that just distracting extraneous information? So, who’s right? Me, or me? (I like the odds on this one.) Let’s try to get inside Google’s mind to figure this out — first, by reviewing what Google has said on the matter, then by looking at some real search resul