Level-Up Your Search Strategy with the Professional’s Guide to SEO

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Over 14 million people have cut their SEO teeth on our Beginner's Guide to SEO, learning the ins and outs of search engine optimization from scratch. For 16 years, it's been the go-to resource that kicked off careers and page-one rankings the world over. And now, for the first time, we're introducing the next-step resource to take you from practicing SEO to preaching it — from pupil to pro.

Read the guide!

Who should read the Professional's Guide to SEO?

You don't have to know the entire SEO Glossary by heart or get a perfect score on the SEO Expert Quiz to dive into this guide. If any of the following apply to you:

...then this is the next-level SEO guide for you!

This resource exists to help level-up anyone comfortable with the basics of SEO, who have some experience practicing it professionally, and who crave the challenge and reward of moving from intermediacy toward mastery.

How much of this guide do I need to read?

If you're serious about mastering advanced SEO techniques and being able to apply them in a professional setting, we recommend reading the Professional’s Guide to SEO front-to-back. We've tried to make it as concise and easy to understand as possible so you can learn at your own pace.

The guide has nine chapters focused on actionable tips and insights for a successful career in SEO, including:

  1. Advanced SEO Strategy:

  2. All About Google: The Algorithm

  3. All About Google: The SERPs

  4. Keywords & Content:

  5. Link Building & Link Earning Tactics

  6. Technical SEO

  7. Competitive SEO

  8. Measuring and Tracking SEO

  9. Working in SEO

If you want to take a more organized approach to learning SEO or training your entire team, check out the Moz Academy Technical SEO Certification. We've consolidated all the resources you need to learn and apply advanced technical SEO techniques alongside unique learning strategies, task lessons and quizzes to test your knowledge. You can also display your knowledge with your LinkedIn Moz SEO Essentials certification badge.

Getting excited yet? You should be! Search engine marketing is a fascinating field and mastering advanced techniques will take your professional skills to the next level. We're looking forward to you coming on this journey with us!

Read the guide!

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How Your Local Business Can Be a Helper

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Posted by MiriamEllis “When I was a boy and I would see scary things in the news, my mother would say to me, ‘Look for the helpers. You will always find people who are helping.’ To this day, especially in times of disaster, I remember my mother's words, and I am always comforted by realizing that there are still so many helpers — so many caring people in this world.” — Fred Rogers This quote is one I find myself turning to frequently these days as a local SEO. It calls to mind my irreplaceable neighborhood grocer. On my last essential run to their store, they not only shared a stashed 4-pack of bath tissue with me, but also stocked their market with local distillery-produced hand sanitizer which I was warned will reek of bourbon, but will get the job done. When times are hard, finding helpers comes as such a relief. Even the smallest acts that a local business does to support physical and mental health can be events customers remember for years to come. While none of us gets
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How Your Local Business Can Be a Helper

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Hình ảnh
Posted by MiriamEllis “When I was a boy and I would see scary things in the news, my mother would say to me, ‘Look for the helpers. You will always find people who are helping.’ To this day, especially in times of disaster, I remember my mother's words, and I am always comforted by realizing that there are still so many helpers — so many caring people in this world.” — Fred Rogers This quote is one I find myself turning to frequently these days as a local SEO. It calls to mind my irreplaceable neighborhood grocer. On my last essential run to their store, they not only shared a stashed 4-pack of bath tissue with me, but also stocked their market with local distillery-produced hand sanitizer which I was warned will reek of bourbon, but will get the job done. When times are hard, finding helpers comes as such a relief. Even the smallest acts that a local business does to support physical and mental health can be events customers remember for years to come. While none of us gets
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How to Earn Topical Authority in 2022 and Beyond

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As is often the case with SEO, if you’re doing it well, then you are probably already topically relevant. Topical authority isn’t new, but it’s a term that I’m seeing a lot right now in the SEO sphere. But hey — if you’ve not yet earned topical authority, now is a good time to start. In this article, I’ll take a deep dive into topical authority: what it is, how to earn it, and, importantly, how to strategically develop topical relevance. What is topical authority? Topical authority is a measure of authority built up through proven expertise and trust in your field. The more high-quality, informative pieces of content there are on your site, the more likely your website is to be perceived as a trusted source of information on a particular topic. To be topically authoritative, your site needs to serve your web user, answer all their questions, and provide high-quality content at every step of the buyer journey. Unlike domain authority (DA) , topical authority is more of a quantitat
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