4 Insights From the Google Leak — Whiteboard Friday

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In this Whiteboard Friday, Tom touches on four particular insights gleaned from the recent Google documentation leak.

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Google Autocomplete: More than a Free Keyword Research Tool

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Google Autocomplete (often referred to as Google Suggest) is one of the first Google search developments that appeared on SEOs’ radar. Many years ago, Google Suggest was what powered Google Instant results, making a huge impact on users’ searching journeys. SEOs have been using it as a free keyword research tool. Yet there’s much more to this search feature, especially after all the updates Google has introduced, turning Google Autocomplete into a smart and predictive platform of its own. What is Google Autocomplete? Google Autocomplete allows users to easily complete their query by suggesting possible extensions of what they are currently typing: Google’s suggestions are dynamic — they instantly change as you’re typing your query. Google is trying to predict what a user means to type. These predictions are likely to impact the searching behaviors as people may instinctively choose a suggestion they never meant to type. In other words, Google’s Autocomplete should be an SEO prio...
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How to Align Your Blog with Your Organic Search Conversion Funnel

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Business blogging is an interesting concept. Many businesses have a blog, and yet, in most cases, there isn’t much planning going into how those blogs fit into larger business goals. Someone on the team is just assigned to publish content regularly, and that’s what they do. A business blog is usually an island within a company: There’s likely, not much measuring, so no one has any idea if it is generating any traffic, sales, or rankings. And yet, despite a lack of planning or measuring, there may be some good traffic coming. Blogging is a good way to achieve “aссidental rankings” (those you didn’t necessarily plan for) and discover more search-driven sales channels. But many business owners or marketing managers have no idea what their blogs are ranking for. Consequently, there’s no buying journey set up for someone who lands on a blog post. Clicks may come, but a blog remains an island. So, how can you include your blog in your overall marketing strategy to convert those clicks? ...
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SEO Recap: ChatGPT

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We’re back with another SEO recap with Tom Capper! As you’ve probably noticed, ChatGPT has taken the search world by storm. But does GPT-3 mean the end of SEO as we know it, or are there ways to incorporate the AI model into our daily work? Tom tries to tackle this question by demonstrating how he plans to use ChatGPT, along with other natural language processing systems, in his own work. Be sure to check out the commentary on ChatGPT from our other Moz subject matter experts, Dr. Pete Meyers and Miriam Ellis: ChatGPT Won’t Replace Google Search (Yet) 5 Times ChatGPT Steered Me Wrong in Local SEO Video Transcription Hello, I'm Tom Capper from Moz, and today I want to talk about how I'm going to use ChatGPT and NLP, natural language processing apps in general in my day-to-day SEO tasks. This has been a big topic recently. I've seen a lot of people tweeting about this. Some people saying SEO is dead. This is the beginning of the end. As always, I think that...
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