GA4 Custom Event Tracking for SaaS Without the Headache
Want to go beyond pageviews in GA4? Learn how to use custom event tracking to understand user journeys in SaaS and turn insights into growth.
How to Align Your Blog with Your Organic Search Conversion Funnel
Business blogging is an interesting concept. Many businesses have a blog, and yet, in most cases, there isn’t much planning going into how those blogs fit into larger business goals. Someone on the team is just assigned to publish content regularly, and that’s what they do. A business blog is usually an island within a company: There’s likely, not much measuring, so no one has any idea if it is generating any traffic, sales, or rankings. And yet, despite a lack of planning or measuring, there may be some good traffic coming. Blogging is a good way to achieve “aссidental rankings” (those you didn’t necessarily plan for) and discover more search-driven sales channels. But many business owners or marketing managers have no idea what their blogs are ranking for. Consequently, there’s no buying journey set up for someone who lands on a blog post. Clicks may come, but a blog remains an island. So, how can you include your blog in your overall marketing strategy to convert those clicks? ...
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